# Familial Selling As families become more disconnected, brands respond with kin-based branding. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 31, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/familial-selling ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Familial Selling trend? **Familial Selling:** As the family home becomes increasingly digitized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past. Attempting to speak to this longing for more intimacy with family members, brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. Family households aside, the stark increase in those living alone over the age of 30 in North America is creating a disconnect that brands are scrambling to appeal to. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 14, 2014 to Dec 6, 2015 - Published: Mar 31, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Examples of the Familial Selling trend 5 featured examples from Mar 14, 2014 to Dec 6, 2015. - [Sibling Celeb Lookbooks](https://www.trendhunter.com/trends/steve-madden-photo-shoot): Kendall and Kylie Jenner Star in the New Steve Madden Photo Shoot (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introduce new lines of shoes and handbags that incorporate bright colors and youthful designs, inspired by the Steven Madden photo shoot. - [Model Sibling Editorials](https://www.trendhunter.com/trends/model-sibling): 'Brother & Sisters' Features Lucky Blue Smith and Family (Category: Fashion) Implication: Fashion brands can feature siblings in their campaigns and runway shows to attract a younger, more relatable audience. - [Caroling Pizza Delivery Ads](https://www.trendhunter.com/trends/pizza-hut-holiday): This Pizza Hut Holiday Ad Had Choirs Serenading Unsuspecting Families (Category: Marketing) Implication: Opportunities for fast food chains to connect with customers through innovative marketing strategies. - [New Dad Ads](https://www.trendhunter.com/trends/becoming-a-father): Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father (Category: Lifestyle) Implication: Personal care brands like Dove can embrace emotional marketing and consumer-generated content to connect with their target audience. - [Festive Anti-Tech Ads](https://www.trendhunter.com/trends/phone-commercial): Telus' Phone Commercial Urges People to Unplug This Holiday Season (Category: Tech) Implication: Telus' commercial challenges the traditional sales approach of promoting devices and instead focuses on valuing family time. ## Themes within the Familial Selling trend ### Familial Marketing Brands are highlighting siblings and families as a means of marketing to correlate product consumption to filling emotional voids. ### Unplugging Movement Campaigns and advertisements promoting the idea of unplugging and spending time with family during the holiday season instead of relying on technology. ### Fatherhood Emphasis Marketing and advertising campaigns aimed at targeting new fathers and celebrating the momentous news of expecting a child. ## What the Familial Selling trend means for industry ### For Fashion Sibling models pull off the season's hottest accessories and wardrobes suited for photo shoot themes. ### For Food and Beverage Pizza delivery companies are staging elaborate productions and experiences for customers to deepen relationships with their brand. ### For Consumer Technology Campaigns about unplugging seek to limit technology use in the home and promote more quality face-to-face time, while familial marketing emphasizes the need for emotional connections through technology. ## Trend signals for Familial Selling Trend score 3.5 out of 10, from popularity 48%, activity 49%, freshness 8%. - Popularity: 48% - Activity: 49% - Freshness: 8% ## Recent trend clusters - [Calendar Consumption](https://www.trendhunter.com/protrends/holiday-limited-menus) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle) - [Absorption Stacks](https://www.trendhunter.com/protrends/mitochondrial-support-capsules) (Lifestyle) - [Release Theater](https://www.trendhunter.com/protrends/themed-whiskey-releases) (Lifestyle) ## Trending in Lifestyle - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)