# Family Cultured Campaign Aspects of family life appeal to ethnically diverse groups. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 26, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/familial-marketing ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Family Cultured Campaign trend? **Family Cultured Campaign:** The aspect of family is something that crosses consumer demographics, and therefore is being adopted by brands as a means to connect more organically with diverse ethnic groups. Playing up the sentimental aspect and often speaking to cultural tradition or tone, this tone lends to a sense of authenticity. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 23, 2014 to Jan 20, 2015 - Published: Jan 26, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Family Cultured Campaign trend 4 featured examples from Jul 23, 2014 to Jan 20, 2015. - [Nonna Fashion Ads](https://www.trendhunter.com/trends/dolce-gabbana1): The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers (Category: Fashion) Implication: The fashion industry can benefit from diversifying their models and embracing unconventional themes for promotional content. - [Family Food Campaigns](https://www.trendhunter.com/trends/world-hunger-relief): KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need (Category: Lifestyle) Implication: Fast food industry has an opportunity to create more social impact through innovative campaigns to support hungry families. - [Stereotype-Busting Auto Ads](https://www.trendhunter.com/trends/honda-car-ad): This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials (Category: Autos) Implication: This industry has the opportunity to disrupt traditional advertising methods by using humor to challenge stereotypes and connect with diverse audiences. - [Sentimental Wine Marketing](https://www.trendhunter.com/trends/robert-mondavi-ad): This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family (Category: Lifestyle) Implication: Opportunities for wineries to differentiate themselves by emphasizing emotional connections and family values in their marketing efforts. ## Themes within the Family Cultured Campaign trend ### Ethnic Family Appeal Brands are using the aspect of family to connect more organically with diverse ethnic groups. ### Stereotype-Busting Ads Ads that poke fun at stereotypes and cliches are becoming popular among brands to appeal to diverse audiences. ### Sentimental Marketing Brands are using sentimental moments in their advertising to connect with a more mature and emotional consumer base. ## What the Family Cultured Campaign trend means for industry ### For Fashion Industry Brands are finding muses in people from different walks of life to diversify they campaigns and expand their market penetration. ### For Food Industry Brands are participating in campaigns to provide food to families in need to foster a more positive community identity and establish themselves as do-gooders. ### For Beverage Industry Beverage companies are using sentimental marketing to connect their products to life experiences and encourage nostalgia-driven purchases and brand allegiance. ## Trend signals for Family Cultured Campaign Trend score 3.0 out of 10, from popularity 56%, activity 26%, freshness 8%. - Popularity: 56% - Activity: 26% - Freshness: 8% ## Recent trend clusters - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Entry Hooks](https://www.trendhunter.com/protrends/asian-skincare-shopping) (Fashion) - [Adaptable Warmth](https://www.trendhunter.com/protrends/removable-liner-boots) (Fashion) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)