# Familial Gaming Branded events and spaces help families bond through games. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 18, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/familial-gaming ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Familial Gaming trend? **Familial Gaming:** Taking the traditional “family game night” concept and adding their own spin to it, brands are choosing to offer branded, immersive game night experience for families to enjoy. These events and products take the interactive nature of their environments and use it to establish positive bonding experiences between family members, and as a result are able to create those same positive associations between the consumers and the brand itself. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 16 to Oct 3, 2018 - Published: Jul 18, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Familial Gaming trend ### Branded Family Gaming As families seek more immersive and interactive experiences, brands are offering products and events that create positive bonding experiences and foster lasting associations between the consumers and the brand. ### Family-Friendly Gaming Apps In response to the digitized entertainment market, gaming apps with customizable elements and values-based content are becoming more popular among parents and kids alike. ### Connected Party Board Games Connected gaming devices such as Hubiz are perfect for group gatherings and game nights and offer endless gaming opportunities for up to 16 players. ## What the Familial Gaming trend means for industry ### For Entertainment Industry As consumers continue to crave more immersive gaming and entertainment experiences, this industry can create and promote a variety of branded, family-friendly gaming experiences and events. ### For Technology Industry As we see the growth of connected devices and online gaming, the technology industry has opportunities to create more family-focused connected gaming devices and apps. ### For Parenting and Education Industry New apps and games like Boop Kids provide opportunities for this industry to create inclusive content and educational experiences that focus on values-based and family-oriented content. ## Workshop question Consider an interactive or immersive experience that your brand could create to better connect with its consumers. ## Trend signals for Familial Gaming Trend score 1.8 out of 10, from popularity 28%, activity 19%, freshness 8%. - Popularity: 28% - Activity: 19% - Freshness: 8% ## Examples of the Familial Gaming trend 4 featured examples from Jun 16 to Oct 3, 2018. - [Connected Board Game Consoles](https://www.trendhunter.com/trends/hubiz): The 'Hubiz' Audio Gaming Device Offers Endless Opportunities (Category: Tech) Implication: The 'Hubiz' audio gaming device presents disruptive innovation opportunities within the gaming technology industry, specifically in interconnected devices for multiplayer experien… - [Disney Family Gaming Contests](https://www.trendhunter.com/trends/nintendo-switch-family-showdown): The Nintendo Switch Family Showdown Will Pit Families Against Others (Category: Tech) Implication: The entertainment industry can leverage family gaming contests to create engaging content and drive customer excitement and loyalty. - [Family-Friend Sports Betting](https://www.trendhunter.com/trends/the-versus-app): The Versus App Lets People Make Sports Picks Without Betting (Category: Tech) Implication: The Versus app signifies an opportunity for mobile app developers to create innovative platforms for virtual sports betting and gamification. - [Family Fun Gaming Apps](https://www.trendhunter.com/trends/family-friendly-gaming): 'Boop Kids' Merges Family-Friendly Gaming and Modern Parenting (Category: Tech) Implication: Disruptive innovation opportunity for mobile gaming companies to develop inclusive and personalized family gaming apps. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)