# Fake Unreal Fake eyelashes are making a real impact in the cosmetics industry. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 11, 2007, updated Aug 9, 2010 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fake-unreal-fake-eyelashes-are-making-a-real-impact-in-the-cosmetics-indust ## Key Figures - Trend score: 6.1/10 - Evidence articles: 17 ## What is the Fake Unreal trend? **Fake Unreal:** Fake eyelashes have come a long way from those simple stick-ons available at the drug store. Now you can really dial up the drama with luxurious lashes that are applied individually, including feathered lashes and $10,000 sets studded with diamonds. Product categories that have long been ignored or under-promoted are finding new ways to break through. Lesson for marketers: Take your most mundane product and figure out a way to make it more dramatic or extravagant. ## At a Glance - Evidence: 17 featured examples - Articles from: Sep 30, 2006 to Oct 14, 2009 - Published: Nov 11, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Themes within the Fake Unreal trend ### Personalized Faux Eyelashes The trend of personalized faux eyelashes is increasing, and companies may benefit from producing more unique and customized product options. ### Animal-Friendly Products Social consciousness about animal rights is increasingly growing, meaning companies should consider alternative, cruelty-free products. ### Light-embedded Eyelashes With inspiration sourced from Asian fashion trends, eyelash lights are an innovative addition to the traditional concept of makeup. ## What the Fake Unreal trend means for industry ### For Cosmetics Industry The cosmetics sector should seek ways to offer more popular and adventurous fake eyelash options. ### For E-commerce Industry E-commerce websites should consider stocking cruelty-free beauty alternatives based on growing consumer demand. ### For Fashion Industry The fashion industry should consider incorporating alternative beauty modifications into wearable trends for runway and everyday fashion. ## Trend signals for Fake Unreal Trend score 6.1 out of 10, from popularity 81%, activity 94%, freshness 8%. - Popularity: 81% - Activity: 94% - Freshness: 8% ## Examples of the Fake Unreal trend 17 featured examples from Sep 30, 2006 to Oct 14, 2009. - [Diamond Eyelashes](https://www.trendhunter.com/trends/diamond-eyelashes) (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative beauty products, such as diamond eyelashes, that cater to luxury and customization trends. - [Enormous Eyelash Drug](https://www.trendhunter.com/trends/enormous-eyelash-drug-bimatoprost): Bimatoprost (Category: Fashion) Implication: The cosmetic industry can continue to improve and innovate with the use of bimatoprost ophthalmic solution for eyelash growth, leading to more effective and natural-looking eyelas… - [Eyelash Boutiques (FOLLOW-UP)](https://www.trendhunter.com/trends/lash-bar): Tokyo Lash Bar Reaches America (Category: Special) Implication: The beauty industry can benefit from selling unique and exotic false eyelashes and creating personalized lash bars. - [Long False Eyelashes](https://www.trendhunter.com/trends/long-false-eyelashes-famed-japanese-blogger-sets-her-own-style): Famed Japanese Blogger Sets Her Own Style (Category: Fashion) Implication: The beauty industry can explore new product lines and techniques inspired by Geisha Asobi's hair-lash hybrid. - [Gold Leaf Eyelashes](https://www.trendhunter.com/trends/tokyo-lash-bar-2009): Stunning Ways to Accent Your Peepers at Tokyo Lash Bar 2009 (Category: Fashion) Implication: The Tokyo Lash Bar 2009 eyelash designs present opportunities for cosmetic companies to innovate in the field of eyelash products, offering consumers a wide range of unique and ex… - [Customized Fake Eyelashes](https://www.trendhunter.com/trends/customized-fake-eyelashes): Beauty Lashes Out (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop advanced manufacturing techniques to efficiently produce customized false eyelashes at scale, meeting the demand for personalized beauty… - [Personalized Faux Eyelashes](https://www.trendhunter.com/trends/customizing-faux-eyelashes-artistic-lashes-cutting-for-beautiful-eyes): Artistic Lash-Cutting for Beautiful Eyes (Category: Fashion) Implication: Beauty companies can capitalize on the personalized faux eyelash trend and offer customizable and unique fake lash options. - [Lace Eyelashes](https://www.trendhunter.com/trends/shu-uemura-tokyo-lash-bar-2008): Shu Uemura Tokyo Lash Bar 2008 (Category: Fashion) Implication: The beauty industry can capitalize on the trend of lace eyelashes by creating new product lines and designs that offer unique and customizable options for consumers. - [Rainbow Eyelashes](https://www.trendhunter.com/trends/work-of-fred-butler-over-the-top-rainbow-styling): Bright, Over-the-Top Styling From Fred Butler (Category: Fashion) Implication: The fashion industry can explore disruptive innovation by incorporating vibrant colors and exaggerated styles into their designs and products. - [LED Eyelashes](https://www.trendhunter.com/trends/soomi-park): Designer Soomi Park Puts a Twinkle in Your Eye (Category: Art & Design) Implication: The beauty industry has opportunities to invest and explore the use of technology in makeup and beauty accessories. - [Paper Clip Eye Lashes](https://www.trendhunter.com/trends/paper-clip-false-lashes-viktor-rolf-and-shu-uemuras-costume-eyelashes): Viktor & Rolf and Shu Uemura's Costume Eyelashes (Category: Fashion) Implication: Creating innovative false lashes that cater to the demand for unique and playful eye makeup products. - [Heated Eyelash Curler](https://www.trendhunter.com/trends/heated-eyelash-curler): Gadget for the Hardcore Beauty Queen (Category: Unique) Implication: Potential for disruptive innovation in the beauty and cosmetics industry with the development of advanced eyelash curling products. - [Eyelash Fabric](https://www.trendhunter.com/trends/eyelash-fabric): Lashtastic Patterns Hit Runways for Fall 2009 (Category: Fashion) Implication: The eyelash fabric trend presents new opportunities for fashion designers to innovate with lash-inspired prints and textures. - [Bright Butterfly Eyelashes](https://www.trendhunter.com/trends/lily-alden-makeup): Lily Alden's Makeup is a Manga Masterpiece (Category: Fashion) Implication: Disruptive innovation opportunities in developing new makeup products and tutorials inspired by manga comics and vibrant aesthetics. - [Spider Leg Eyelashes](https://www.trendhunter.com/trends/amalyshev-malyshev): Amalyshev Malyshev Turns the Ordinary into the Extraordinary (Category: Fashion) Implication: This trend offers disruptive innovation opportunities for photographers to experiment with unconventional techniques and create visually stunning works of art. - [Mink Eyelashes](https://www.trendhunter.com/trends/mink-eyelashes-aira-cosmetics): Aira Cosmetics Produces PETA-Unfriendly Eye Fringe (Category: Luxury) Implication: The cosmetics industry can explore alternatives to mink eyelashes and focus on creating cruelty-free and eco-friendly products. - [Grow Your Eyelashes](https://www.trendhunter.com/trends/grow-your-eyelashes-jan-marini-age-intervention-eyelash): Jan Marini Age Intervention EyeLash (Category: Fashion) Implication: The Beauty and Cosmetics industry can develop new and affordable products for consumers who seek non-surgical solutions for eyelash enhancements. ## Recent trend clusters - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)