# Fair Trade Fashion Ethical clothing choices increasing in availability. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 28, 2011, updated Sep 29, 2011 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fair-trade-fashion-ethical-clothing-choices-increasing-in-availability ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Fair Trade Fashion trend? **Fair Trade Fashion:** The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind. ## At a Glance - Evidence: 7 featured examples - Articles from: May 20 to Jul 27, 2011 - Published: Jul 28, 2011 - Last updated: Sep 29, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Fair Trade Fashion trend 7 featured examples from May 20 to Jul 27, 2011. - [Fair Trade Ugandan Goods](https://www.trendhunter.com/trends/one-mango-tree): One Mango Tree's Clothing and Accessories Have a Beautiful Story (Category: Social Good) Implication: Fashion industry can explore fair trade empowerment models to create sustainable livelihoods for artisans. - [Ethical Tribal Print Fashion](https://www.trendhunter.com/trends/nicole-miller-indego-africa): The Nicole Miller Indego Africa Collection Focuses on Fair Trade (Category: Social Good) Implication: The fashion industry should consider fair trade practices to support local artisans and promote sustainable fashion. - [Upcycled Fair Trade Fashion](https://www.trendhunter.com/trends/liz-alig): Liz Alig Links Consumers & Producers to Support Ethical Practices (Category: Social Good) Implication: Disruptive innovation opportunity: Integrating fair trade practices and eco-friendly materials into the fashion industry. - [Ethical Web Boutiques](https://www.trendhunter.com/trends/future-standard): 'Future:Standard' Offers Environmentally and Socially Responsible Clothing (Category: Social Good) Implication: The rise of online ethical boutiques provides an opportunity for e-commerce platforms to cater to an environmentally-conscious consumer base. - [Fair Trade Lifestyle Brands](https://www.trendhunter.com/trends/people-tree): People Tree is a Stylish Social Business Spearhead (Category: Social Good) Implication: Retailers can create opportunities for sustainable fashion by partnering with fair trade brands and promoting ethically-made clothing and accessories. - [Hip Handwoven Attire](https://www.trendhunter.com/trends/bhalo): Bhalo Employs Rural Bangladeshi Women to Produce Fair Trade Fashion (Category: Social Good) Implication: Disruptive innovation opportunity: Integrate ethical practices and community development initiatives into the fashion industry, supporting marginalized workers and producing susta… - [Sustainable Stylized Tees](https://www.trendhunter.com/trends/sutsu-clothing): Sutsu Clothing Offers Environmentally Aware and Fair Trade Products (Category: Social Good) Implication: Opportunity to innovate and lead in sustainable fashion, and implement environmentally and socially responsible business practices. ## Themes within the Fair Trade Fashion trend ### Rising demand for fair trade products The fashion industry's ethical issues has lead to more consumers willing to pay extra for fair trade products that give them peace of mind. ### Social and environmental mission Sutsu Clothing Company, Bhalo, and Liz Alig committed to support the planet through eco-friendly and fair trade practices. ### Focus on social and economic empowerment One Mango Tree, and some businesses like it, go beyond fair trade tenets and focus on social programs, market connection, and job creation. ## What the Fair Trade Fashion trend means for industry ### For Fashion and Apparels Business professionals can venture into creating and investing in ethically made fashion and apparels. ### For Social ventures Trends suggest for-profit Social Businesses that focus on sustainability while providing viable employment options for people living in rural areas of less-industrialized countries. ### For Sustainable Cross-cultural Collaboration Future collaborations between garment producers and buyers from diverse cultural and cross-national backgrounds can ensure the promotion of fair trade and employment opportunities and ethical consumerism worldwide. ## Trend signals for Fair Trade Fashion Trend score 4.9 out of 10, from popularity 64%, activity 76%, freshness 8%. - 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