# Fad-Based Supplement Supplements are formulated and branded to accommodate food industry fads. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 26, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fadbased-supplement ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Fad-Based Supplement trend? **Fad-Based Supplement:** The supplements industry is an enormous part of the health and wellness market, and brands within it are beginning to accommodate the fads that are apparent within the adjacent food and beverage industry – specifically in regards to highlighting key ingredients and branding. This shift identifies the simple tweaks in branding and product development required to compete with the progression of adjacent industries – with these progressions ultimately serving as an excellent blueprint for how to reach the needs and preferences of mutual consumer bases. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 28 to Oct 26, 2017 - Published: Oct 26, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fad-Based Supplement trend ### Fad-Based Supplements Supplements are formulated and branded to accommodate food industry fads. ### Collagen Infused Products Decadent snacks and beverage products are now being infused with collagen. ### Seasonally Flavored Supplements Supplements are gaining popularity as consumers look for ways to support their diet in a flavorful way. ## What the Fad-Based Supplement trend means for industry ### For Health & Wellness The health and wellness industry can capitalize on the trend of Fad-Based Supplements. ### For Food & Beverage The food and beverage industry can leverage the trend of Seasonally Flavored Supplements. ### For Beauty The beauty industry can explore the trend of Collagen Infused Products. ## Workshop question How can your brand adopt some of the more progressive precedents set by adjacent industries? ## Trend signals for Fad-Based Supplement Trend score 5.1 out of 10, from popularity 76%, activity 70%, freshness 8%. - Popularity: 76% - Activity: 70% - Freshness: 8% ## Examples of the Fad-Based Supplement trend 5 featured examples from Apr 28 to Oct 26, 2017. - [Drinkable Skincare Products](https://www.trendhunter.com/trends/hyaluronic-molecule): 'Hyaluronic Molecule' is a Skincare Product in the Form of a Beverage (Category: Lifestyle) Implication: The beauty and cosmetics industry could benefit from incorporating drinkable skincare products into their product lines. - [Gummy Bear Cleanses](https://www.trendhunter.com/trends/sevenday-cleanse): Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form (Category: Lifestyle) Implication: The trend of incorporating convenience and fun into health-oriented cleanse products creates an opportunity for established health food companies to innovate their product lines a… - [Rebranded Millennial Supplements](https://www.trendhunter.com/trends/eboost): EBOOST's Performance Product Range Now Boasts Bold Designs (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce bold and colorful packaging designs in the supplement industry. - [Collagen-Rich Cookie Bars](https://www.trendhunter.com/trends/cookie-bars): NeoCell's Cookie Bars Boast 12 to 13 Grams of Protein Per Serving (Category: Lifestyle) Implication: Collagen supplement companies can expand their product lines and innovate by incorporating collagen into snack and beverage products. - [Seasonally Flavored Supplements](https://www.trendhunter.com/trends/amazing-grass): These Amazing Grass Green SuperFood Blends Taste Like the Holidays (Category: Lifestyle) Implication: The health supplement industry has the opportunity to increase its customer reach by catering to seasonal flavor preferences of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)