# Facilitated Bond Pet owners now enjoy specialized bonding activities with their pets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 11, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/facilitated-bond ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Facilitated Bond trend? **Facilitated Bond:** Brands are cementing more positive relationships between pet owners and their beloved furry companions by creating various products, services, and benefits that are strictly made to help them bond. ## The consumer insight behind the Facilitated Bond trend In the urban environment, consumers are striving to juggle their personal and professional responsibilities. Because of their busy lifestyle, individuals often tend to be out for much of the day. Those who own a pet experience some level of guilt for not spending time with their furry companion. Knowing that pets require constant love and care, consumers in cities seek out to alleviate guilt associated with not being at home with various activities that allow them to spend time with their pet in more substantial ways. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 25, 2020 to Mar 30, 2022 - Published: Oct 11, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Facilitated Bond trend ### Pet Bonding Activities Brands are creating activities that allow consumers to spend time with their pets in more substantial ways to alleviate guilt associated with not being at home. ### Innovative Pet Furniture Pet furniture designs that keep clients' pets comfortable while also providing extended bonding time opportunities and flexibility. ### Dog-Friendly Workplace Initiatives Creating initiatives that make the world more dog-friendly by targeting the workplace to boost morale, productivity, and overall culture. ## What the Facilitated Bond trend means for industry ### For Pet Products Industry Innovative products that facilitate human-pet bonds. ### For Interior Design Industry Design innovation that takes pets into account to create unique, flexible, and comfortable living spaces. ### For Human Resources Industry Innovative pet-friendly initiatives in the workplace to enhance employee wellbeing and satisfaction. ## Workshop question How could your brand enhance its customer’s work-life balance? ## Trend signals for Facilitated Bond Trend score 5.2 out of 10, from popularity 73%, activity 72%, freshness 11%. - Popularity: 73% - Activity: 72% - Freshness: 11% ## Examples of the Facilitated Bond trend 4 featured examples from Nov 25, 2020 to Mar 30, 2022. - [Two-Tiered Pet-Friendly Furniture](https://www.trendhunter.com/trends/conceptual-cozy-couch): The Conceptual 'CoZY' Couch Keeps Furry Friends Comfy and Nearby (Category: Art & Design) Implication: Innovative solutions for furniture design that caters to pet owners can attract a new segment of customers. - [Immersive Luxury Pet Stores](https://www.trendhunter.com/trends/reddy-soho): Petco Launches Reddy SoHo Flagship Store for Premium Pet Goods (Category: Business) Implication: By creating immersive and personalized experiences like Petco's Reddy SoHo store, pet retailers can differentiate themselves and attract high-end customers. - [Dog-Friendly Workplace Initiatives](https://www.trendhunter.com/trends/cesar-hire-my-dog): Cesar Canine Cuisine Launches 'Cesar Hire My Dog' Program (Category: Marketing) Implication: The pet-friendly workspace trend opens up opportunities for office design and furniture companies to create innovative interior solutions for accommodating pets. - [Dog-Centric Virtual Events](https://www.trendhunter.com/trends/best-dog-day-ever): Best Dog Day Ever Went Virtual This Year (Category: Lifestyle) Implication: Opportunity for event management companies to transition to virtual platforms and cater to the pet industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)