# Facial Billboard Billboards take on hyper-customized features with facial recognition technology. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/facial-billboard ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Facial Billboard trend? **Facial Billboard:** The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 10, 2017 to Nov 2, 2018 - Published: Nov 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Facial Billboard trend ### Facial Recognition Technology in Advertising Brands are using facial recognition tech in billboards in order to deliver personalized and highly targeted advertising in public spaces. ### Individualized Advertising in Public Spaces The use of technology such as facial recognition to create individualized and responsive advertising campaigns in public spaces is on the rise. ### Emotion Detection for Advertising The use of cameras and analytics software to detect emotions of passers-by and deliver tailored advertising is becoming more common in outdoor advertising. ## What the Facial Billboard trend means for industry ### For Advertising Innovative use of facial recognition technology in public advertising generates new disruptive innovation opportunities for businesses within the advertising industry. ### For Technology The growing use of facial recognition technology and analytics software for individualized and responsive advertising presents further disruptive innovation opportunities for technology companies. ### For Transportation Integration of facial recognition software and AI in Uber and personal vehicles, open opportunities of customization and personalization for In-transit entertainment and service industry. ## Workshop question Conceptualize a billboard with facial recognition tech that would market your product/service. ## Trend signals for Facial Billboard Trend score 3.3 out of 10, from popularity 54%, activity 37%, freshness 8%. - Popularity: 54% - Activity: 37% - Freshness: 8% ## Examples of the Facial Billboard trend 4 featured examples from Jan 10, 2017 to Nov 2, 2018. - [Virtual Staring Contests](https://www.trendhunter.com/trends/kit-kat-brazil): Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents (Category: Marketing) Implication: Disruptive innovation opportunity: Capitalize on interactive technology to create engaging experiences for customers in the food and beverage industry. - [Individually Targeted Billboard Ads](https://www.trendhunter.com/trends/picadilly-lights): Picadilly Lights Changes Ads Based on the People Passing By (Category: Marketing) Implication: The advancements in targeting and customization technologies offer disruptive innovation opportunities for advertisers to create personalized and relevant ad campaigns that resona… - [Face-Recognizing Ad Programs](https://www.trendhunter.com/trends/admov): AdMov Incorporates Tablets to Detect Facial Responses (Category: Marketing) Implication: Opportunity for ad agencies and tech companies to develop and implement face-recognizing ad programs for targeted advertising campaigns. - [Women-Only Beer Advertising](https://www.trendhunter.com/trends/recognition-billboard): Astra's Facial Recognition Billboard Can Detect the Sex of Viewers (Category: Marketing) Implication: The development of gender-specific facial recognition billboards presents disruptive innovation opportunities for advertising and marketing agencies to create more targeted and ap… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Branded Luxury Residential Spaces](https://www.trendhunter.com/trends/branded-luxury-residential-spaces) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) All articles: [Art & Design](https://www.trendhunter.com/artdesign)