# Facial Balm Facial balms become increasingly popular as skin enhancers rather than repairers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 20, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/facial-balm ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Facial Balm trend? **Facial Balm:** Skincare balms are no longer viewed as simply reparative, and are now used in preventative ways to enhance facial skin instead of solely being used to heal skin concerns like extreme dryness or mosquito bites. Now entering the high-end cosmetic market, such multipurpose balms cater to consumers seeking both indulgence and convenience in their practice of self-care. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 13 to Aug 16, 2018 - Published: Aug 20, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Facial Balm trend ### Preventative skincare Skincare balms are now used in preventative ways to enhance facial skin instead of solely being used to heal skin concerns. ### Eco-friendly formulas Some beauty brands are approaching sustainability with a focus on water conservation, which is being supported by the popularity of waterless skincare products. ### Intense healing benefits Concentrated healing balms offer intense skin damage care and relief for different types of skin ailments thanks to high concentrations of natural and potent ingredients. ## What the Facial Balm trend means for industry ### For Beauty and personal care These trends are leading to innovative product formulations and packaging in the beauty and personal care industry, as brands look to cater to the evolving consumer needs and preferences. ### For Sustainable packaging Eco-friendly trends are also driving innovation in sustainable packaging and materials, as more brands want to appeal to conscious consumers who care about the environment. ### For Health and wellness The emergence of these balms as multi-purpose products that offer health and wellness benefits like intense healing and hydration could drive innovation in the health and wellness industry. ## Workshop question How could your brand merge luxury and convenience? ## Trend signals for Facial Balm Trend score 2.6 out of 10, from popularity 44%, activity 27%, freshness 8%. - Popularity: 44% - Activity: 27% - Freshness: 8% ## Examples of the Facial Balm trend 4 featured examples from Apr 13 to Aug 16, 2018. - [Concentrated Healing Balms](https://www.trendhunter.com/trends/bija-cica-balm): Innisfree's 'Bija Cica Balm' Relieves and Protects Irritated Skin (Category: Fashion) Implication: Innovation in the skincare industry to develop products with potent ingredients that provide consumers with natural and effective solutions for their skincare needs - [Multi-Purpose Beauty Balms](https://www.trendhunter.com/trends/babe-balm): Babe Balm Functions as a Makeup Remover, Moisturizer and Highlighter (Category: Fashion) Implication: The skincare industry can capitalize on the multi-purpose trend by creating innovative products that combine various functionalities, such as makeup removal, moisturizing, and hig… - [Regenerative Waterless Balms](https://www.trendhunter.com/trends/anfisa): Anfisa Produces Skincare That's Free from Water and Wax (Category: Eco) Implication: The beauty and personal care industry is ripe for disruption with the rise of eco-friendly and sustainable products. - [Reparative K-Beauty Balms](https://www.trendhunter.com/trends/rescue-balm): Peach & Lily's 'KBeauty Rescue Balm' Intensely Hydrates the Skin (Category: Fashion) Implication: The beauty and cosmetics industry has the opportunity to leverage the trend of intensely hydrating skincare products by developing and launching reparative balms that provide deep… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)