# Face Time Facial recognition technology becoming more prevalent. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 13, 2012, updated Jan 16, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/face-time ## Key Figures - Trend score: 4.2/10 - Evidence articles: 9 ## What is the Face Time trend? **Face Time:** In the past, facial recognition technology saw limited uses; it was primarily reserved for security tools and similar innovations. And while there is still a market for these tools, brands are becoming increasingly more creative with facial recognition technology. Social media sites are using it to make their sites easier to use (tagging photos, for example) and other brands are applying it toward everyday products, such as vending machines. The latter example demonstrates how facial recognition technology provides a superior way to target and zero in on customers, something that can be translated from product dispensers to other forms of retail and marketing. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 10 to Dec 29, 2011 - Published: Jan 13, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Face Time trend ### Facial Recognition Technology Facial recognition technology is becoming more prevalent and is being used creatively in everyday products such as vending machines, providing superior ways to target and zero in on customers. ### Social Media Integration Social media sites are integrating facial recognition technology to make their sites easier to use, such as with tagging photos, and to promote interactive campaigns. ### Security Innovation Companies that innovate to create safer digital spaces, such as through facial recognition software, will attract consumers who are highly apprehensive about online security. ## What the Face Time trend means for industry ### For Retail Retail companies can benefit from facial recognition technology to provide superior customer targeting and to customize content and suggested products according to demographic attributes. ### For Social Media Social media platforms can benefit from integrating facial recognition technology to improve site usability and promote interactive campaigns. ### For Security Companies that innovate to create safer digital spaces, such as through facial recognition software, can tap into the demand of consumers who are highly apprehensive about online security. ## Trend signals for Face Time Trend score 4.2 out of 10, from popularity 74%, activity 44%, freshness 8%. - Popularity: 74% - Activity: 44% - Freshness: 8% ## Examples of the Face Time trend 9 featured examples from Jun 10 to Dec 29, 2011. - [Adult Dessert Dispensers](https://www.trendhunter.com/trends/jell-o-temptations-vending-machine): The Jell-O Temptations Vending Machine Yells at Children (Category: Lifestyle) Implication: Exploring new ways to personalize and market food products through innovative vending machine technology. - [Facial Recognition Apps](https://www.trendhunter.com/trends/coca-cola-facelook): The Coca-Cola FaceLook Campaign Fuses the Online World with Reality (Category: Marketing) Implication: The marketing and advertising industry could leverage facial recognition technology and social media integrations to create innovative campaigns for their clients. - [Discriminating Dispensers (UPDATE)](https://www.trendhunter.com/trends/isample-experience): Kraft's iSample Experience Ensures Only Some People Get Samples (Category: Business) Implication: The food and beverage industry can adopt face-analyzing technology to enhance sampling experiences and ensure targeted distribution. - [Facial Recognition Product Dispensers](https://www.trendhunter.com/trends/sanden-vending-machine): Sanden Vending Machine Provides Extreme Customization (Category: Business) Implication: Facial recognition vending machines have the potential to revolutionize product marketing in the retail industry. - [Face Recognition Fail Sites](https://www.trendhunter.com/trends/you-lol-you-lose): The Frijj ‘You LOL You Lose' Game Looks for Laughter (Category: Pop Culture) Implication: Consumer goods companies can benefit from incorporating facial recognition and interactive elements in their advertising to better connect with consumers. - [Convenient Tagging Tools](https://www.trendhunter.com/trends/facebook-facial-recognition-app): Save Time with Photo Uploading Using the Facebook Facial Recognition App (Category: Social Media) Implication: Disruptive innovation opportunity: Integrate facial recognition technology with social media platforms to enhance user experiences and content organization. - [Next-Gen Soldier Gear](https://www.trendhunter.com/trends/itt-corp): ITT Corp Lets Us in On the Future of Night Vision Technology (Category: Tech) Implication: Disruptive innovation opportunity: Collaborate with defense organizations to develop cutting-edge technology and equipment for modern warfare. - [Real-World Friend Requests](https://www.trendhunter.com/trends/social-recognition): "People-Watching" Finds New Meaning With Social Recognition Software (Category: Tech) Implication: The technology industry can leverage social recognition software and facial recognition technology to create innovative solutions in security, marketing, and personalized experien… - [Pearly-White Password Apps](https://www.trendhunter.com/trends/visidon-applock): The Visidon Applock Uses Facial Recognition to Protect Your Android (Category: Tech) Implication: Opportunities for developing and creating innovative mobile apps that prioritize security through facial recognition technology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)