# Mask Encasing Companies are designing face mask storage compartments for hygienic purposes. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Aug 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/face-mask-storage ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Mask Encasing trend? **Mask Encasing:** The COVID-19 pandemic resulted in a high demand for face masks that prevent people from spreading the virus to others. In response to this rising need, brands are creating products that keep these face masks clean with dehumidifying and deodorizing storage designs. ## The consumer insight behind the Mask Encasing trend As restrictions begin to lift and consumers start to ease back into their routines, they're still encouraged and in many countries, mandated to maintain social distancing rules. To ensure that they stay protected from any exposure, and that they're doing their part to limit exposing others, consumers turn to brands that help this process along. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 19, 2020 - Published: Aug 19, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Mask Encasing trend ### Hygienic Face Mask Storage Brands are designing products to keep face masks clean through storage with dehumidifying and deodorizing designs. ### Multifunctional Face Mask Devices There is a new trend in devices that combine UV sanitation and storage for portable and hygienic face mask use. ### Fashionable Face Mask Pouches There is a growing trend in the production of fashionable and portable pouches specifically designed to hold multiple clean masks. ## What the Mask Encasing trend means for industry ### For Personal Protective Equipment (PPE) Industry The PPE industry should consider specializing in multifunctional PPE products with sanitizing and storage functions for enhanced protection. ### For Fashion Industry The fashion industry should concentrate on designing fashionable and portable pouches for face masks that cater to the needs of individual consumers. ### For Travel Industry The travel industry should explore opportunities in providing hygienic face mask storage solutions for travelers to comply with social distancing rules. ## Workshop question How is your company helping consumers safely adapt to the world as restrictions slowly lift? ## Trend signals for Mask Encasing Trend score 5.4 out of 10, from popularity 79%, activity 74%, freshness 9%. - Popularity: 79% - Activity: 74% - Freshness: 9% ## Examples of the Mask Encasing trend 4 featured examples from Aug 19, 2020. - [Face Mask Storage Cases](https://www.trendhunter.com/trends/mask-case): FACE MASK Offers Encasings to Protect Face Masks When it is Not Being Worn (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new solutions within the healthcare supplies industry by designing and manufacturing specialized mask storage products for healthcare… - [Face Mask-Disinfecting Devices](https://www.trendhunter.com/trends/sanicase): The 'SaniCase' Keeps Face Coverings Clean and Sanitizer on Hand (Category: Tech) Implication: The 'SaniCase' represents a disruptive innovation opportunity within the consumer electronics industry, with potential for similar multifunctional devices designed for active life… - [Deodorizing Face Mask Holders](https://www.trendhunter.com/trends/nunubebe): NUNUBEBE's Keep Face Masks Free of any Humidity or Odor (Category: Lifestyle) Implication: Innovative designs and technologies can be introduced in medical supplies, including new packaging solutions to improve their durability and hygiene. - [Lightweight Mask-Encased Pouches](https://www.trendhunter.com/trends/caraa): caraa's Mask Pouches are Stylish and Keep Masks Protected (Category: Lifestyle) Implication: Expanding product lines to include mask pouches that are fashionable, comfortable, and practical for everyday use. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)