# Face Bar Cleansing bars come with more sophisticated, face-specific formulas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 4, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/face-bar ## Key Figures - Trend score: 5.4/10 - Evidence articles: 11 ## What is the Face Bar trend? **Face Bar:** Soap bars are now being offered with more sophisticated ingredients that aren't harsh on the skin, and brands are offering variations of these cleansing bars that are specific to facial skin. These products cleanse the skin on the face in a way that's gentle and simple. ## The consumer insight behind the Face Bar trend Busy consumers who juggle family, professional responsibilities and their own hobbies tend to opt for products and services that are efficient and convenient for them to use. This preference leaks into the self-care space for many older Millennial and Gen X consumers--with people in these generations often seeking forms of personal care that are as simple as they are effective. ## At a Glance - Evidence: 11 featured examples - Articles from: Jan 15, 2020 to Nov 15, 2023 - Published: Nov 4, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Face Bar trend ### Sophisticated cleansing bars Brands are offering soap bars with more sophisticated ingredients that are gentle on the skin and specific to facial skin, responding to the demand for simple yet effective self-care from busy consumers. ### Eco-friendly and sustainable soap Soap brands like Peach are incorporating sustainability standards to produce soaps without a compromising appeal to the environmentally-conscious modern consumer. ### Crystal-infused skincare The Bioré Rose Quartz + Charcoal Facial Cleansing Bar is one of the many crystal-infused skincare products from the brand that offers practical luxury self-care rituals to consumers. ## What the Face Bar trend means for industry ### For Personal care In the personal care industry, brands can innovate and enhance cleansing bars to be more sophisticated and further cater to specific skin types and conditions. ### For Sustainability There is an opportunity for companies to adopt practices of creating eco-friendly and sustainable products, like the use of recyclable and compostable materials for soap and cleansing products. ### For Beauty and wellness There is an innovation opportunity in the beauty and wellness industry, specifically in the production of crystal-infused products that promote luxurious self-care, aligned with the aesthetic preferences of modern consumers. ## Workshop question How could your brand prioritize simplicity and efficiency for its customers? ## Trend signals for Face Bar Trend score 5.4 out of 10, from popularity 70%, activity 74%, freshness 19%. - Popularity: 70% - Activity: 74% - Freshness: 19% ## Examples of the Face Bar trend 11 featured examples from Jan 15, 2020 to Nov 15, 2023. - [Contemporary Sustainable Soap Brands](https://www.trendhunter.com/trends/peachs-soap-bars): Peach's Soap Bars are Sustainable and Aesthetically Pleasing (Category: Lifestyle) Implication: Opportunity for beauty and personal care industry to incorporate sustainability and contemporary design into their soap products. - [Clear All-Over Cleansing Bars](https://www.trendhunter.com/trends/head-to-toe-cleansing-soap): VOESH's Head-to-Toe Cleansing Soap Refreshes All Hair and Skin Types (Category: Fashion) Implication: The beauty industry can take advantage of the demand for clean beauty products like VOESH's all-over cleansing bar, which aligns with the preferences of ingredient-conscious consu… - [Solid Foaming Cleansers](https://www.trendhunter.com/trends/gentle-foaming-cleanser): SBTRCT's Gentle Foaming Cleanser is Pure & Plastic-Free (Category: Eco) Implication: Opportunity for disruptive innovation in eco-friendly production, packaging, and distribution of solid cleansing bars. - [Exfoliating Men's Cleansing Bars](https://www.trendhunter.com/trends/marlowe): Marlowe.'s New No. 108 Polishing Bar Exfoliates the Skin (Category: Fashion) Implication: Opportunity for companies to develop and market skincare products targeted specifically toward men. - [All-Purpose Cleansing Bars](https://www.trendhunter.com/trends/soothing-cleansing-bar): Briogeo's Soothing Cleansing Bar Nourishes the Face, Body & Hair (Category: Fashion) Implication: Innovative options to cater to the personal care and beauty market. - [Vitamin-Rich Cleansing Bars](https://www.trendhunter.com/trends/cleansing-bars): The Resurfacing Vitamin C Cleansing Bar is Smoothing & Resurfacing (Category: Fashion) Implication: The vitamin-rich cleansing bar presents opportunities for skincare brands to create multitasking products with natural ingredients. - [Mood-Enhancing Soaps](https://www.trendhunter.com/trends/limited-edition-soap): Dr. Squatch's Limited-Edition Soaps Gently Exfoliate (Category: Fashion) Implication: Disruptive innovation opportunity: Innovating within the beauty industry by creating unique and mood-enhancing skincare products. - [Milky Jelly Cleansing Bars](https://www.trendhunter.com/trends/milky-jelly-cleansing-bar): Glossier's Milky Jelly Cleansing Bar is Ultra-Gentle & Waste-Reducing (Category: Fashion) Implication: The Milky Jelly Cleansing Bar is disruptive to the beauty and cosmetics industry by providing a waste-reducing alternative to traditional liquid cleansers. - [Eco-Friendly Shaving Soap Subscriptions](https://www.trendhunter.com/trends/shave-soap-bar): The Unwrapped Life Now Offers the Shave Soap Bar (Category: Eco) Implication: The traditional grooming industry can disrupt its packaging practices by offering eco-friendly, high-quality, and sustainable products like the Unwrapped Life's Shave Soap Bar - [Skin-Supporting Cleansing Bars](https://www.trendhunter.com/trends/solid-cleanser-bar): The Bravo Sierra Solid Cleanser Bar is All-in-One (Category: Marketing) Implication: Personal care industries can utilize the all-in-one solid cleanser bar concept to capitalize on the growing demand for simple, multifunctional products. - [Crystal-Infused Cleansing Bars](https://www.trendhunter.com/trends/facial-cleansing-bar): The Rose Quartz + Charcoal Facial Cleansing Bar Inspires Self-Love (Category: Fashion) Implication: Beauty and Skincare industry has an opportunity to develop crystal-infused and mood-boosting products that create a luxurious self-care ritual. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)