# Eye-Track Entertainment Brands use eye-tracking technology to entertain and customize. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 29, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/eyetrack-entertainment ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Eye-Track Entertainment trend? **Eye-Track Entertainment:** The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers. ## The consumer insight behind the Eye-Track Entertainment trend The influx of technology over the last few years has led many consumers to feel accustomed to a great deal of interactivity when it comes to all kinds of experiences in their daily lives. This same demand for interactivity and immediate feedback is highly relevant to how these consumers want to experience entertainment as well, leaving them open-minded to new and more immersive technologies in this space. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 3 to Oct 25, 2018 - Published: Oct 29, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eye-Track Entertainment trend ### Eye-Tracking Technology The adoption of eye-tracking technologies into entertainment, advertising and browser app products is on the rise presenting consumer interaction functions. ### Immersive Headsets The innovation of immersive multimedia headsets that integrate eye-tracking technological capabilities is allowing for enhanced user experiences across various industries. ### Assistive Technologies The implementation of eye-tracking tech is revolutionizing accessibility for people with mobility issues, including those with visual or physical impairments. ## What the Eye-Track Entertainment trend means for industry ### For Advertising Eye-Tracking technology has vast implications in the advertising industry, offering a high level of customization for consumers through immersive digital experiences. ### For Entertainment The use of eye-tracking technology in entertainment and gaming has the potential to revolutionize the traditional gaming experience by developing high-tech customized features for consumers. ### For Assistive Tech The use of eye-tracking technology in assistive technologies for people with mobility impairments will greatly enhance accessibility and increase mobility, resulting in more independent lifestyles. ## Workshop question Conceptualize a product, service or campaign that could incorporate eye-tracking tech. ## Trend signals for Eye-Track Entertainment Trend score 3.2 out of 10, from popularity 54%, activity 35%, freshness 8%. - Popularity: 54% - Activity: 35% - Freshness: 8% ## Examples of the Eye-Track Entertainment trend 4 featured examples from Feb 3 to Oct 25, 2018. - [Immersive Eye-Tracking VR Headsets](https://www.trendhunter.com/trends/starvr-one): The StarVR One VR Headset is Integrated with AMOLED Displays (Category: Tech) Implication: The virtual reality industry can explore the disruptive potential of immersive eye-tracking technology and advanced display integration in VR headsets. - [Eye-Tracking Browser Apps](https://www.trendhunter.com/trends/hawkeye-access): The Hawkeye Access Browser is Ideal for Those with Mobility Issues (Category: Tech) Implication: Disruption potential in the mobile technology industry with the integration of eye-tracking and voice-controlled navigation. - [Magic Eye-Tracking Billboards](https://www.trendhunter.com/trends/eye-tracking-billboard): The Quebec City Magic Festival Created a 'Mind-Reading Billboard' (Category: Marketing) Implication: Eye-tracking technology can revolutionize the way advertisers target specific audiences. - [Eye-Tracking Multimedia Headsets](https://www.trendhunter.com/trends/snapdragon-845): The Qualcomm Snapdragon 845 Headset Offers AR and VR Capabilities (Category: Tech) Implication: The Qualcomm Snapdragon 845 headset highlights the potential for advancements in augmented reality technology through its AR capabilities and high-resolution screens. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Keychain-Ready Mini Synths](https://www.trendhunter.com/trends/keychain-ready-mini-synths) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Tech](https://www.trendhunter.com/tech)