# Extreme Healing Consumers turn to adventurous remedies for well-being. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 17, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/extreme-healing ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Extreme Healing trend? **Extreme Healing:** Consumers are seeking to draw benefits from therapeutic but unusual traditions practiced by other cultures. Including treatments that use tactics such as fire and reptiles, these adventurous health methods reflect a desire to push boundaries and experiment with activities that promote well-being. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 9, 2013 to Jun 25, 2014 - Published: Jul 17, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Extreme Healing trend ### Adventurous Therapies Consumers are seeking alternative therapies that push boundaries and experiment with activities that promote well-being. ### Unconventional Spa Treatments There is a growing interest in using unconventional animals such as snails and reptiles in spa treatments for relaxation and beauty. ### Innovative Sauna Design There is a trend towards integrating saunas into unexpected places, such as rafts, which create new possibilities for portable, affordable and accessible saunas. ## What the Extreme Healing trend means for industry ### For Wellness Industry The wellness industry can offer alternative and exotic therapies and treatments that draw on cross-cultural techniques to meet the growing demand for adventurous and unique experiences. ### For Hospitality Industry Hotels can offer experiential spa treatments that use unconventional animals and techniques, as well as incorporate innovative sauna design to enhance their guests' relaxation experience and differentiate their brand. ### For Design and Architecture Industry The design and architecture industry can explore new possibilities in integrating saunas into unexpected places, such as tiny houses, apartments, and other urban spaces, to address the growing need for accessible and affordable health solutions. ## Trend signals for Extreme Healing Trend score 4.9 out of 10, from popularity 75%, activity 63%, freshness 8%. - Popularity: 75% - Activity: 63% - Freshness: 8% ## Examples of the Extreme Healing trend 5 featured examples from Mar 9, 2013 to Jun 25, 2014. - [DIY Spa-Inspired Rafts](https://www.trendhunter.com/trends/builtin-sauna): 'Saunalautta' is a Raft Made by Finish Friends and Boasts a Built-in Sauna (Category: Unique) Implication: Businesses in the leisure and hospitality industry could consider investing in spa-inspired rafts and other innovative water sport equipment for rental to customers seeking unique… - [Slimy Reptile Spas](https://www.trendhunter.com/trends/snake-massage): The Snake Massage is Perfect for Adventurers Looking for a Weird Way to Relax (Category: Lifestyle) Implication: Opportunity for spas and wellness centers to differentiate themselves by offering innovative and one-of-a-kind services like snake massages. - [Unconventional Heat Treatments](https://www.trendhunter.com/trends/fire-dragon-therapy): Fire Dragon Therapy Literally Sets Patients on Fire (Category: Lifestyle) Implication: The alternative medicine industry can leverage unconventional Eastern therapies like Fire Dragon Therapy to offer unique treatments and expand their offerings. - [Burning Beauty Treatments](https://www.trendhunter.com/trends/huo-liao): The Huo Liao Procedure Involves Setting a Person's Face on Fire (Category: Fashion) Implication: The beauty and wellness industries are relevant to alternative beauty treatments and fire-based therapies which are disrupting traditional practices. - [Giant Snail Beauty Treatments (UPDATE)](https://www.trendhunter.com/trends/snail-beauty-treatment): These Slimy Slugs are Part of a New Skin Treament (Category: Fashion) Implication: The rise of unconventional and effective beauty treatments could lead to new entrants in the skincare market looking to capitalize on the trend. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)