# Extravagant Protection Sun protection products come in over-the-top, in-vogue formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 24, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/extravagant-protection ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Extravagant Protection trend? **Extravagant Protection:** Sunscreen products are adopting unique, trendy formulations and aesthetics in order to appeal to younger consumers. The in-vogue nature of these products appeals to aspects of North American youth and young adult culture like "festival season," and as such, they prove to be relevant in both distinction and function. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 10 to Apr 28, 2018 - Published: Apr 24, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Extravagant Protection trend ### Trendy Sunscreen Formulations In-vogue sunscreen products are adopting unique, trendy formulations and aesthetics, making sunscreen more fun and appealing to younger consumers. ### Glitter and Rainbow Color Sunscreen Sunscreen products are incorporating glitter and rainbow colors which have proven to be eye-catching and relevant to aspects of North American youth culture like ‘festival season’. ### Solid Stick Format Consumers are turning to stick formats across personal care and cosmetics for mess-free applications, prompting brands like Supergoop to create hydrating, solid oil stick sunscreen products. ## What the Extravagant Protection trend means for industry ### For Beauty and Personal Care The beauty and personal care industry has seen an increase in sunscreen products with trendy formulations, glitter, and rainbow colors to appeal to younger consumers for ease of application and fun. ### For Fashion Sunscreen products are becoming part of fashion and festival culture thanks to glitter, rainbows, and unique formulations which offer protection while standing out in crowds. ### For Outdoor and Sporting Goods Sunscreen products are perfect for outdoor activities, with water-resistant options available in stick and spray formats for easy application when hiking, swimming or playing sports. ## Workshop question How can your brand better adapt to generational movements? ## Trend signals for Extravagant Protection Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 8%. - Popularity: 68% - Activity: 61% - Freshness: 8% ## Examples of the Extravagant Protection trend 5 featured examples from Apr 10 to Apr 28, 2018. - [Rainbow Glitter Sunscreens](https://www.trendhunter.com/trends/sunshine-glitter): Sunshine + Glitter's Seastar Sparkle SPF 50 Boasts a Cake Fragrance (Category: Fashion) Implication: The beauty and personal care industry can explore innovative sunscreen formulations that offer unique features and benefits. - [Sunscreen Highlighter Sticks](https://www.trendhunter.com/trends/glow-stick-sunscreen): Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick (Category: Fashion) Implication: The solid stick format trend provides an opportunity for the personal care industry to introduce new, mess-free products that cater to the on-the-go lifestyle. - [Neon Sunscreen Sticks](https://www.trendhunter.com/trends/sunscreen-sticks): Bare Republic's Eye-Catching Sunscreen is Available in a Rainbow of Colors (Category: Fashion) Implication: The skincare industry can leverage the trend of colorful sunscreen products and natural/cruelty-free formulas to create innovative sun protection offerings. - [Glitter-Heavy Sunscreens](https://www.trendhunter.com/trends/glitter-sunscreen): The Unicorn Snot Glitter Sunscreen Provides Shimmer and UV Protection (Category: Fashion) Implication: The cosmetics industry can explore the development of glitter sunscreens to attract customers looking for unique sun protection products. - [Shimmering UV Protection Mists](https://www.trendhunter.com/trends/adaptasun-protective-body): Institut Esthederm's Adaptasun Protective Body Mist Shields Skin (Category: Lifestyle) Implication: The skincare industry can explore innovations in creating body mists that offer UV protection and nourishment for the skin. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)