# Extended Celebrity Musicians and movie stars move into alternative industries. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 9, 2013, updated Apr 16, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/extended-celebrity ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Extended Celebrity trend? **Extended Celebrity:** It's easy to forget the actors, heiresses and musicians society calls celebrities are also people with alternative interests. This thought is pushed to the forefront as celebrities begin trying their hand at other industries. Often dabbling in another art form, celebrities who look to extend their influence carry their previous fans into their new interest with them. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 9 to Mar 27, 2013 - Published: Apr 9, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Extended Celebrity trend ### Celebrity Entrepreneurship Celebrities are exploring entrepreneurship with a focus on alternative industries creating innovative products and services with a pre-existing fan base. ### Celebrity Endorsement Companies are using celebrity endorsements in advertising and are now giving celebrities greater creative control, allowing integration of their personality, humor, and creativity for more successful branding. ### Integrating Celebrity Culture Integrating elements of celebrity culture is being used by artists and designers in their products for innovative, fun and eye-catching designs. ## What the Extended Celebrity trend means for industry ### For Fashion Expanding into new apparel lines, accessories, and cosmetics with celebrity endorsements and affordable prices. ### For Food and Beverage Using celebrity branding and endorsements for a sub-culture and loyal following in the food and beverage industry. ### For Advertising and Marketing Allowing greater creative control of advertising through celebrity endorsement, resulting in better campaigns with a pre-existing fan base. ## Trend signals for Extended Celebrity Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 8%. - Popularity: 53% - Activity: 50% - Freshness: 8% ## Examples of the Extended Celebrity trend 4 featured examples from Feb 9 to Mar 27, 2013. - [Celeb-Branded Vegetables](https://www.trendhunter.com/trends/made-in-brooklyn-produce-packaging): Made in Brooklyn Produce Packaging Celebrates the Fertility of New York (Category: Eco) Implication: Incorporating celebrity branding and local sourcing into food packaging designs to enhance brand recognition and customer loyalty. - [Snoozing Celebrity Installations](https://www.trendhunter.com/trends/tilda-swinton-sleeps-in-a-glass-box): Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit (Category: Art & Design) Implication: Opportunity for galleries and museums to explore unique and captivating installations that attract visitors and generate excitement, similar to Tilda Swinton's glass box exhibit a… - [Celebrity-Directed Beverage Ads](https://www.trendhunter.com/trends/new-mountain-dew-commercial): This New Mountain Dew Commercial Features Tyler, the Creator (Category: Marketing) Implication: The food and beverage industry is incorporating celebrity-directed ads to increase brand awareness and reach a larger audience. - [Affordable Celebrity Accessories](https://www.trendhunter.com/trends/elizabeth-and-james-handbag-line): The Olsen Twins Unveil an Elizabeth and James Handbag Line (Category: Fashion) Implication: Creating affordable fashion items for consumers who want to emulate their favorite celebrities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)