# ExSHAREience Social sharing becomes necessary for engaging products & campaigns. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 27, 2012, updated Mar 14, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/exshareience ## Key Figures - Trend score: 3.6/10 - Evidence articles: 9 ## What is the ExSHAREience trend? **ExSHAREience:** Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Customers value the ability to share photos, stories, music -- almost anything -- with their peers and online networks, and thus embrace brand experiences that are based on this kind of interactivity and social connection. It is in this way that companies, through products and campaigns that encourage social sharing, can really reach today's socially minded, virtual audience. ## At a Glance - Evidence: 9 featured examples - Articles from: Dec 9, 2011 to Feb 11, 2012 - Published: Feb 27, 2012 - Last updated: Mar 14, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the ExSHAREience trend 9 featured examples from Dec 9, 2011 to Feb 11, 2012. - [Sharable Music Playlists](https://www.trendhunter.com/trends/herd-fm): Herd.fm is Starting a Revolution of Mixtape Giving (Category: Tech) Implication: The music industry stands to benefit from Herd.fm's music sharing and recommendation platform as it offers new opportunities for music discovery and promotion. - [Suitcase Contents Photoblogs](https://www.trendhunter.com/trends/i-am-packed): 'I am Packed' Shares Photos of Things in Other People's Luggage (Category: World) Implication: I Am Packed's focus on travel packing tips suggests an opportunity for the travel and hospitality industry to offer personalized packing recommendations and services. - [Physical Contact Campaigns](https://www.trendhunter.com/trends/the-million-moments-of-touch): Nivea 'The Million Moments of Touch' Wants You to Hug & Kiss More (Category: Lifestyle) Implication: Opportunity for skincare and cosmetics companies to develop products that promote physical touch and closeness. - [Pregnancy-Sharing iDevice Docks](https://www.trendhunter.com/trends/ibaby-smartphone-dock): The iBaby Smartphone Dock Makes Sharing Fetus Photos Easier (Category: Tech) Implication: The healthcare industry could benefit from developing more personalized prenatal care and family-centered practices. - [Designer Photo-Sharing Initiatives](https://www.trendhunter.com/trends/marc-jacobs-marcfam): Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures (Category: Tech) Implication: The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections. - [Social Media Trip Engagers](https://www.trendhunter.com/trends/mhbuddy-app): The 'MHbuddy' App Let's You Share Travel Plans with Facebook Friends (Category: Pop Culture) Implication: The MHbuddy app disrupts the travel technology industry by incorporating social media features to improve the travel experience. - [Retirement Photo Billboards](https://www.trendhunter.com/trends/day-one-project): Prudential 'Day One' Project Collage is Displayed Over NYC Tunnel (Category: Life-Stages) Implication: Financial institutions will create campaigns that focus on the personal and emotional aspects of retirement, encouraging users to share their stories and experiences. - [Love Story-Sharing Apps](https://www.trendhunter.com/trends/virgin-first-valentimes): Virgin First Valentimes Campaign Helps You Celebrate Your 'Firsts' (Category: Special) Implication: The social media industry can leverage the trend of love-story sharing apps to develop platforms where people can share and communicate their personal stories. - [Simple Photo-Sharing Tools](https://www.trendhunter.com/trends/storie-app): Storie App Makes It Easy to Share Your Pictures Anywhere (Category: Tech) Implication: The social media industry has an opportunity to incorporate easy photo sharing and customizable features into their platforms. ## Themes within the ExSHAREience trend ### Social Sharing The trend of social sharing and interactivity in brand experiences encourages companies to create products and campaigns that encourage users to share photos, stories, and other types of media. ### Mobile Apps The rise of mobile apps that enable users to easily share and customize photos and other types of media presents an opportunity for businesses to create new and innovative tools for engaging customers. ### Physical Contact Campaigns The physical touch movement encourages companies to create campaigns around human touch and contact, with brands seeking to create more opportunities for people to hug, kiss, and engage in physical touch in their daily lives. ## What the ExSHAREience trend means for industry ### For Marketing and Advertising As social sharing and mobile apps become increasingly popular, businesses in the marketing and advertising industry can create new and innovative tools for engaging customers. ### For Technology The rise of mobile apps and other innovative technologies presents a valuable opportunity for businesses in the tech sector to create new tools and platforms for users to share and interact with media. ### For Consumer Goods As physical touch campaigns become more popular, businesses in the consumer goods industry can create new products and experiences that encourage people to engage in physical touch and contact. ## Trend signals for ExSHAREience Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%. - 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