# Expressive Greenery Seeking to maintain individuality, users turn to eccentric eco decor. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 2, 2014, updated Apr 8, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/expressive-green ## Key Figures - Trend score: 4.5/10 - Evidence articles: 9 ## What is the Expressive Greenery trend? **Expressive Greenery:** With the rise of environmental awareness, sustainable products are becoming more commonly marketed, prompting consumers to seek out more eclectic variations to differentiate themselves from the mainstream. Abstract greenery and eccentric displays combine environmental techniques with the desire to maintain individuality among progressing cultural trends. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 14, 2013 to Sep 24, 2014 - Published: Mar 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Expressive Greenery trend ### Individuality Consumers seek out more eclectic variations to differentiate themselves from the mainstream. ### Eco-consciousness Sustainable products are becoming more commonly marketed. ### Quirky Decor Consumers are interested in adding unique and unconventional elements to their decor. ## What the Expressive Greenery trend means for industry ### For Home Decor The rise of individuality and eco-consciousness is driving demand for unique and sustainable home decor products. ### For Gardening Consumers are looking for ways to incorporate small-scale gardening into their urban lifestyles. ### For DIY Consumers are interested in creating their own customized and personalized decor items. ## Trend signals for Expressive Greenery Trend score 4.5 out of 10, from popularity 59%, activity 69%, freshness 8%. - Popularity: 59% - Activity: 69% - Freshness: 8% ## Examples of the Expressive Greenery trend 9 featured examples from Jan 14, 2013 to Sep 24, 2014. - [DIY Growing Books](https://www.trendhunter.com/trends/growing-book): Novel Planter Kits Allow People to Create Refreshing Vintage Home Decor (Category: Eco) Implication: Home improvement stores can develop DIY kits and tools specifically designed for creating unique home decor pieces. - [Personified Planter Projects](https://www.trendhunter.com/trends/diy-face-pot): This DIY Face Pot Helps Give Personality to Mundane Greenery (Category: Eco) Implication: Opportunity for retailers to offer DIY kits that allow customers to personalize their planters and offer more creative design options for indoor gardening enthusiasts. - [Submerged Whale Planters](https://www.trendhunter.com/trends/mobi-whale-vase): The Mobi Whale Vase Offers a Whimsical Oceanside Feeling to Your Table (Category: Eco) Implication: The home decor industry can explore the opportunity of creating more whimsical and nature-inspired products, like the Mobi Whale Vase, to meet the growing demand for unique and pl… - [Skull Planters](https://www.trendhunter.com/trends/skull-planter): This Skeletal Vase is Made for Macabre and Modern Homes (Category: Art & Design) Implication: Disruptive innovation opportunity: Explore innovative materials, shapes, and finishes to create unique and eye-catching ceramic products for various industries. - [Cave-Like Planters](https://www.trendhunter.com/trends/wellspring-by-martin-azua): The Wellspring by Martin Azua is a Self-Contained Ecosystem (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce new materials and designs to revolutionize the gardening and landscaping industry. - [Neon Beaded Planters](https://www.trendhunter.com/trends/peaches-and-keen): The Peaches and Keen Planters Can Be Hung Inside Your Home (Category: Eco) Implication: The home decor industry can cater to the growing trend of indoor plant decor with creative planters like the Peaches and Keen neon beaded plant holders. - [Aquatic Anime Planters](https://www.trendhunter.com/trends/bulbasaur): These DIY Bulbasaur Pokemon Planters are Super Geeky (Category: Art & Design) Implication: Disruptive innovation opportunity: Collaborate with garden centers and plant retailers to offer pre-made character planters, expanding their product range and attracting a new cus… - [Upside Down Flower Pots](https://www.trendhunter.com/trends/boskke-sky-planters): The Boskke Sky Planters Dangle Elegantly From Your Ceiling (Category: Art & Design) Implication: The Boskke Sky Planters cater to the interior design industry by offering a unique and decorative way to incorporate plants into home decor. - [Mini Dino Planters](https://www.trendhunter.com/trends/dinosaur-planters): These Neon Dinosaur Planters are Ideal for Those Who Love Prehistoric Creatures (Category: Eco) Implication: The home decor industry has the opportunity to cater to the demand for quirky and unconventional planters like these neon dinosaur planters. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)