# Expressive Altercation Argumentative ads appeal to a consumer's instinctual sense of inquiry. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 28, 2014, updated Apr 1, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/expressive-altercation ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Expressive Altercation trend? **Expressive Altercation:** With brands commonly putting a positive spin on their products through encouraging and uplifting techniques, consumers are often left questioning whether the product is truly represented through these favorable means. Argumentative ads and brawling commercials provide a sense of reality through displaying personal reactions and thoughts, combining intriguing altercations with a consumer's instinctual need to question ideas. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 11, 2013 to Feb 26, 2014 - Published: Feb 28, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Expressive Altercation trend ### Argumentative Ads Brands are using argumentative ads for displaying personal reactions and thoughts to provide a sense of reality and intriguely altercation. ### Humorous Brawling Commercials Humorous brawling commercials help in promoting various products and can be used as a disruptive innovation opportunity to create a low-cost marketing campaign with a higher ROI. ### Rude Ads Creating rude ads with a humorous tone to contrast with the traditional heartwarming or positive ads can be an appealing way to attract consumers and showcase how the product stands out in the industry. ## What the Expressive Altercation trend means for industry ### For Marketing and Advertising Marketers and advertisers can use these trends to create low-cost but effective marketing campaigns with a higher ROI to attract consumers and gain a competitive edge in the industry. ### For Entertainment The humorous element of these trends can be used disruptively in the entertainment industry to create engaging and amusing content, which can attract more viewership and increase revenue. ### For Insurance Insurance companies can use brawling or fight-based ads to showcase how their services can protect their customers in real-life situations, which can appeal to customers looking for differentiators in the industry. ## Trend signals for Expressive Altercation Trend score 2.8 out of 10, from popularity 50%, activity 25%, freshness 8%. - Popularity: 50% - Activity: 25% - Freshness: 8% ## Examples of the Expressive Altercation trend 6 featured examples from Apr 11, 2013 to Feb 26, 2014. - [Marriage-Testing Beer Campaigns](https://www.trendhunter.com/trends/the-negotiation): Heineken’s ‘The Negotation’ Pits Couples Against (Category: Lifestyle) Implication: Creating innovative advertising campaigns for alcoholic beverages to maintain consumer engagement. - [Street Brawling Insurance Ads](https://www.trendhunter.com/trends/street-fighter-commercial): A Turkish Insurance Company Makes a Street Fighter Commercial (Category: Pop Culture) Implication: Insurance companies can leverage creative and viral ads to stand out in the market and attract customers. - [Crude Fried Chicken Ads](https://www.trendhunter.com/trends/heartwarming-ad): This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads (Category: Pop Culture) Implication: Disruptive opportunity for fast food chains to create unconventional and attention-grabbing marketing campaigns. - [Geeky Argument Settling Ads](https://www.trendhunter.com/trends/comic-book-debates): Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad (Category: Tech) Implication: Partnering with well-known comic book experts to promote video games creates an opportunity to leverage their expansive knowledge base to attract and engage with passionate comic… - [Smartphone Brawl Videos](https://www.trendhunter.com/trends/smartphone-wars): The Smartphone Wars is Re-Created in Hilarious Fashion (Category: Marketing) Implication: Disruptive innovation can emerge by creating innovative features that specifically target the preferences of Android and iOS users. - [Smartphone Smackdown Commercials](https://www.trendhunter.com/trends/windows-phone-fight-ad): The Windows Phone Fight Ad Features a Samsung-Apple Brawl (Category: Tech) Implication: Opportunity for disruptive innovation in manufacturing processes and materials to create smartphones that challenge Apple and Samsung. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)