# Scribble Enticement Doodled labels cater to those who desire more authentic marketing techniques. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 17, 2014, updated Mar 3, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/expressing-authenticity ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Scribble Enticement trend? **Scribble Enticement:** With mass-produced products often coming across as cold and unapproachable, brands are turning toward artistic inspirations to create more of an authentic connection with consumers. Creatively sketched and doodled product labels give the allure of hand-drawn illustrations, combining recognizable drawing techniques with the growing consumer demand for credible packaging designs. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 10, 2013 to Feb 5, 2014 - Published: Feb 17, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scribble Enticement trend ### Hand-drawn Illustrations Brands are turning to artistic inspiration to create more authentic connections with consumers by using hand-drawn sketches and doodles on their product labels and packaging designs. ### Playful Packaging Consumer demand for friendly and approachable packaging designs is leading brands to incorporate playful elements into their product labels and packaging designs. ### Personal Touch Brands are striving to communicate a personal touch to consumers through casual and handwritten-looking lettering and drawings on their product labels and packaging designs. ## What the Scribble Enticement trend means for industry ### For Food and Beverage The food and beverage industry can benefit from incorporating playful design elements and personal touches to their brand identities through hand-drawn illustrations on packaging and product labels. ### For Consumer Goods Consumer goods brands can tap into consumer demand for authenticity and approachability by incorporating playful and hand-drawn packaging and labeling designs. ### For Hospitality The hospitality industry can create more authentic connections with their guests by incorporating playful and personal design elements in their branding, such as handwritten-looking lettering and sketches. ## Trend signals for Scribble Enticement Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%. - Popularity: 63% - Activity: 58% - Freshness: 8% ## Examples of the Scribble Enticement trend 6 featured examples from Apr 10, 2013 to Feb 5, 2014. - [Handwritten Sandwich Branding](https://www.trendhunter.com/trends/embutique-packaging): Embutique Packaging Expresses an Approachable and Personal Image (Category: Lifestyle) Implication: Disruptive innovation opportunity: Rethink traditional packaging designs in the food and beverage industry by incorporating handmade elements to add a personal and unique touch. - [Doodled Food Branding](https://www.trendhunter.com/trends/just-for-kids-packaging): Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper (Category: Lifestyle) Implication: The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents. - [Doodled Bottle Sleeves](https://www.trendhunter.com/trends/filirea-gi-wine-packaging): Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation (Category: Eco) Implication: The alcohol industry can leverage hand-illustrated and consumer storytelling packaging design to differentiate their products and appeal to authenticity-focused consumers. - [Sketched City Wrappers](https://www.trendhunter.com/trends/kit-kat-cities-packaging): Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises (Category: Life-Stages) Implication: Food and beverage companies can explore incorporating city-themed packaging designs to enhance the consumer experience and create a sense of connection with specific cities or reg… - [Loosely Doodled Liquor Branding](https://www.trendhunter.com/trends/bienbebido-wine-packaging): Bienbebido Wine Packaging Casually Recommends Food Pairings (Category: Lifestyle) Implication: Opportunities for wine and spirits brands to leverage casual branding and doodle-style packaging to attract new and younger consumers. - [Doodled Lettering Labels](https://www.trendhunter.com/trends/cocktail-sodas-packaging): Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces (Category: Marketing) Implication: Beverage companies can use hand-drawn typographic illustrations and abstract patterns to differentiate their products on the shelf. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)