# Exposed Organic Seeking sincerity, consumers turn to open packaging designs to determine freshness. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 22, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exposed-organic ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Exposed Organic trend? **Exposed Organic:** As consumers grow more health-conscious and subsequently less trusting of store-bought goods, a desire for authenticity prompts buyers to look beyond aesthetics for nutritional verification. Offering an effective method of gauging both freshness and organic sincerity, exposed packaging allows consumers to touch, feel and inspect the products they seek to consume. This speaks to a desire for nutritional transparency that provides a more tangible method of assurance. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 17, 2014 to Jun 18, 2016 - Published: May 22, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exposed Organic trend ### Exposed Packaging Consumers seek nutritional transparency and freshness through packaging that allows them to touch and feel the products, creating opportunities for companies to highlight the authenticity of their offerings. ### Functional Packaging Consumers value packaging that goes beyond aesthetics and provides additional functions, like self-watering designs or see-through windows, to create added value in products and reduce waste. ### Sustainability Branding Companies are embracing sustainability as a key message in their branding efforts, clearly labeling and explaining their sustainable practices to build trust with consumers. ## What the Exposed Organic trend means for industry ### For Food and Beverage In the food and beverage industry, brands can utilize packaging to showcase authenticity, freshness, and sustainability of their offerings, while providing added value for consumers and reducing waste. ### For Retail The retail industry can benefit from packaging that provides additional functions beyond aesthetics, such as self-watering designs or see-through windows, to create added value for products and differentiate from competitors. ### For Environmental In the environmental industry, companies can leverage sustainable branding to communicate their practices and build trust with consumers, ultimately contributing to the greater good and encouraging sustainable practices. ## Trend signals for Exposed Organic Trend score 4.5 out of 10, from popularity 61%, activity 66%, freshness 8%. - Popularity: 61% - Activity: 66% - Freshness: 8% ## Examples of the Exposed Organic trend 6 featured examples from Apr 17, 2014 to Jun 18, 2016. - [Self-Watering Packaging Designs](https://www.trendhunter.com/trends/duncan-anderson): Duncan Anderson Designs a Package to keep Herbs Fresh (Category: Lifestyle) Implication: Companies in the food packaging industry should invest in developing innovative technologies that extend the shelf life of their products and support sustainability initiatives - [See-Through Seafood Packaging](https://www.trendhunter.com/trends/cooked-seafood): Tou Prevezanou Frozen Cooked Seafood is Ready to Use in Recipes (Category: Lifestyle) Implication: The food packaging industry should explore the use of see-through materials and innovative design concepts to enhance the perceived freshness and appeal of their products. - [Transparent Sustainability Branding](https://www.trendhunter.com/trends/sustainability-branding): This Company Clearly Defines its Sustainable Policies (Category: Eco) Implication: The industry where companies like Cleaver's are introducing transparent sustainability branding in their packaging to attract eco-conscious consumers. - [Playful Superfood Packs](https://www.trendhunter.com/trends/love-beets): Love Beets Rolls Out a New Packaging Concept (Category: Lifestyle) Implication: Innovations in packaging design can enhance the appeal of natural and organic food products and disrupt traditional packaging processes. - [Ultra-Fresh Pistachio Branding](https://www.trendhunter.com/trends/pistachio-branding): Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness (Category: Lifestyle) Implication: The innovative packaging system of the pistachio brand presents an opportunity for businesses in the food packaging industry to introduce new designs that address consumers' funct… - [Literal Hand-Picked Packaging](https://www.trendhunter.com/trends/fresh-picked-certified-organic): Fresh Picked Certified Organic by Allysha Bendik is Sustainable (Category: Lifestyle) Implication: The food and beverage industry can benefit from the trend towards hand-inspired, minimalist packaging that also incorporates sustainable materials to appeal to health-conscious co… ## Recent trend clusters - 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