# Explicit Health Consumers opt for packaging that embodies health benefits. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/explicit-health ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Explicit Health trend? **Explicit Health:** Nutritional transparency is key for health-conscious consumers, but it's not enough for products to merely advertise their ingredients. Consumers are attracted to products that also emphasize the benefits of healthy eating, whether it be a reduced waist line or increased brain power. Accentuating the benefits of a product through its packaging reflects a consumer desire for results-based goods. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 25, 2014 to Jun 18, 2016 - Published: Mar 9, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Explicit Health trend ### Results-Based Packaging Consumers are attracted to products that emphasize the benefits of healthy eating, prompting a trend of results-based packaging that highlights the positive impact a product can have on health and wellness. ### Transparent Labeling Transparency in food labeling helps consumers make informed choices about the ingredients in their food, and the increasing consumer preference for natural products and avoidance of artificial ingredients has led to a trend of transparent, informative food packaging. ### Active Branding Brands are increasingly using active, quirky, and dynamic characters in their food packaging to convey their message of convenience and health while building an emotional connection with their target audience. ## What the Explicit Health trend means for industry ### For Food & Beverage The food and beverage industry has significantly embraced trend towards results-based packaging and transparent labeling, which serves health-conscious consumers seeking healthier, natural, and better-for-you food products. ### For Packaging Design The trend towards result-based packaging and transparent labeling has presented opportunities for innovative packaging design firms to translate brand messaging that communicates nutritional transparency and health benefits to consumers. ### For Natural & Organic Products The trend towards transparent, informative labeling and ingredient transparency is particularly relevant to the natural and organic products industry, which targets consumers seeking alternatives to traditional, artificial, and conventional food products. ## Trend signals for Explicit Health Trend score 4.0 out of 10, from popularity 54%, activity 59%, freshness 8%. - Popularity: 54% - Activity: 59% - Freshness: 8% ## Examples of the Explicit Health trend 7 featured examples from Jan 25, 2014 to Jun 18, 2016. - [Dynamic Food Packaging](https://www.trendhunter.com/trends/healthy-food-branding): Prime Star's Healthy Food Branding is Quirky and Active (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the design and functionality of food and beverage packaging. - [Slenderized Yogurt Cups](https://www.trendhunter.com/trends/yogurt-cups): The New Activia Packaging Conveys Its Yogurt is a Slimming Snack (Category: Lifestyle) Implication: Opportunity for disruptive innovation in reimagining food packaging to convey health, wellness, and slimness to consumers. - [Informative Food Packaging](https://www.trendhunter.com/trends/food-box-packaging): The Empanada Kitchen Food Box Packaging is Explanatory (Category: Lifestyle) Implication: The food packaging industry can benefit from creating designs that clearly communicate what's inside the box, as well as other relevant information such as preparation and origin. - [Chemistry-Inspired Food Labels](https://www.trendhunter.com/trends/ingredient-labels): One Science Teacher Adds Ingredient Labels to Fruits and Veggies (Category: Lifestyle) Implication: Opportunity for food and beverage companies to differentiate their products by providing comprehensive information on chemical ingredients. - [Bottled Tea Beverages](https://www.trendhunter.com/trends/green-tea-drinks): Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha (Category: Lifestyle) Implication: Bottled tea and energy drink manufacturers can expand their product line by using premium matcha green tea as a key ingredient or by offering unsweetened options. - [Curvy Breakfast Branding](https://www.trendhunter.com/trends/hourglass-cereal-packaging): Hourglass Cereal Packaging Communicates a Slimming Effect for Consumers (Category: Lifestyle) Implication: Incorporating the concept of convenient, healthy breakfast options into the food and beverage industry, particularly targeting busy individuals and health-conscious consumers. - [Free-From Product Labels](https://www.trendhunter.com/trends/pc-free-from): The PC Free from Range is Made Without the Use of Antibiotics (Category: Lifestyle) Implication: Innovations in eye-catching and informative food packaging can help brands stand out and meet the demands of health-conscious consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)