# Experimentalebrity Celebs attempting unique publicity to boost careers. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2008, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/experimentalebrity-celebrities-attempting-uniques-routes-of-publicity-to-bo ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the Experimentalebrity trend? **Experimentalebrity:** In today’s star-studded media, celebrities have to do a whole lot more than just act or sing to maintain their credentials. While most stars stick to the tried and true media scandals, like drugs and sex, others are engaging in innovative publicity stunts, deviating from the Hollywood norm. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 28 to Jun 12, 2008 - Published: Sep 25, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Experimentalebrity trend ### Innovative celebrity publicity stunts There is an opportunity for businesses to creatively deviate from the norm in order to maintain credentials and raise awareness. ### Re-appropriation of vintage images/ideas Combining the old with the new presents opportunities to create eye-catching visuals and products that attract consumers. ### Social campaigns Publicity stunts that are aligned with social issues can create brand awareness and engage consumers, as well as emphasize a company's social responsibility. ## What the Experimentalebrity trend means for industry ### For Fashion Fashion businesses can take inspiration from the creative publicity stunts and re-appropriation of vintage images in order to create innovative concepts. ### For Marketing Innovative and creative publicity stunts provide an opportunity for businesses to raise brand awareness and engage consumers. ### For Entertainment Social campaigns that promote social responsibility and important issues can create a positive image and increase consumer trust in entertainment-related businesses. ## Trend signals for Experimentalebrity Trend score 5.3 out of 10, from popularity 75%, activity 76%, freshness 8%. - Popularity: 75% - Activity: 76% - Freshness: 8% ## Examples of the Experimentalebrity trend 7 featured examples from Mar 28 to Jun 12, 2008. - [Supermodel Smiling Lessons](https://www.trendhunter.com/trends/tyra-275-smiles): Tyra Banks Shows 275 Smiles (Category: Pop Culture) Implication: Tyra Banks' smiling lessons might inspire modeling agencies to include modeling techniques based on the use of a variety of facial expressions. - [Fashionable Pregnancies](https://www.trendhunter.com/trends/angelia-jolie-vanity-fair): Angelina Jolie's Vanity Fair Interview (Category: Life-Stages) Implication: The fashion industry has an opportunity to innovate and create new designs for maternity wear that promote confident and stylish pregnancies. - [Celebs For Environment](https://www.trendhunter.com/trends/vf-green-issue-madonna): Vanity Fair's Green Issue with Madonna (Category: Eco) Implication: Publishing companies can leverage collaborations with celebrities to create special editions that address environmental issues and attract a wider audience. - [Retro Reshoots 2](https://www.trendhunter.com/trends/esquire-magazine-front-cover-jessica-simpson-as-virna-lisi): Jessica Simpson as Virna Lisi on Esquire Mag (Category: Celebs) Implication: Fashion brands can leverage the re-appropriation of vintage images to create compelling and retro-inspired marketing campaigns. - [Angry Anchorman Remixed](https://www.trendhunter.com/trends/bill-oreilly-flips-out-remix): Bill O'Reilly Flips Out (Now With Music) (Category: Pop Culture) Implication: Producers can offer mashup services to viral video creators looking to capitalize on popular memes and trends. - [Sending Your Hair to Celebrities](https://www.trendhunter.com/trends/peta-trollsen-hair-olsen): PETA's Birthday Idea for the Trollsen Twins (Category: Marketing) Implication: The fashion industry can leverage anti-fur campaigns to promote sustainable and ethical fashion - [Celebrity Garage Sales](https://www.trendhunter.com/trends/celebrity-yard-sale-pamela-anderson-sells-her-stuff): Pamela Anderson Sells Her Stuff (Category: Luxury) Implication: Opportunity for the entertainment industry to explore new revenue streams and innovative marketing tactics through celebrity yard sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)