# Experimental Display Tech-based retail displays offer interaction with specific products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 16, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experimental-display ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Experimental Display trend? **Experimental Display:** Interactive tech-based displays are increasingly common as brands look for unique ways to draw in customers. These interactive displays include everything from miniature smart home setups in-store to educational makeup displays. ## The consumer insight behind the Experimental Display trend With the ease of online shopping, and the fact that it's become the primary form of consumption for many consumers, people require more incentive to shop in stores. Being able to see and test products is still the main motivation for customers to shop in-stores, and creative displays help elevate those experiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 21, 2020 to Sep 22, 2022 - Published: Aug 16, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experimental Display trend ### Interactive Tech-Based Retail Display Interactive tech-based displays are increasingly common as brands look for unique ways to draw in customers ### Multi-Sensory Experiences Customers require more in-store incentives and demand multi-sensory experiences to shop brick-and-mortar stores ### AI-Powered Smart Mirrors and Retail Displays Retailers are turning to AI-powered smart mirrors and interactive displays to create highly personalized and immersive customer experiences ## What the Experimental Display trend means for industry ### For Retail Industry Interactive retail displays and immersive multi-sensory experiences are becoming increasingly popular, offering opportunities for innovative in-store solutions to draw in customers ### For Marketing Industry Marketing firms can leverage interactive displays, multi-sensory experiences, and AI-powered solutions to create highly engaging and personalized experiences for their customers ### For Technology Industry The use of technology in retail spaces, such as AI-powered smart mirrors and interactive displays, is increasing, creating opportunities for technology companies to partner with retailers and provide innovative solutions ## Workshop question What creative retail display solutions is your brand prioritizing? ## Trend signals for Experimental Display Trend score 5.3 out of 10, from popularity 77%, activity 69%, freshness 13%. - Popularity: 77% - Activity: 69% - Freshness: 13% ## Examples of the Experimental Display trend 6 featured examples from Aug 21, 2020 to Sep 22, 2022. - [100-Yard 3D Screen Ads](https://www.trendhunter.com/trends/skkn-by-kim-1): URW Partners with SKKN BY KIM to Launch Massive Digital Activation (Category: Marketing) Implication: Retail businesses can use the trend of 3D advertising to enhance the in-store experience for their customers, such as by displaying 3D images of products or creating immersive vir… - [Multi-Sensory Holiday Drive-Throughs](https://www.trendhunter.com/trends/canadian-tire-christmas-trail): The Canadian Tire Christmas Trail is Returning to Toronto (Category: Special) Implication: innovative event planners can create multi-sensory drive-through experiences for various holidays and events - [AI-Powered Retail Mirrors](https://www.trendhunter.com/trends/mysize): MySize Launches the FirstLook Smart Mirror for Retailers (Category: Business) Implication: AI-powered mirrors can revolutionize the fashion retail buying experience and provide valuable customer data. - [Interactive Tea Shops](https://www.trendhunter.com/trends/twinings-london-flagship): Twinings' London Flagship Focuses on Tasting Experiences & Interactivity (Category: Business) Implication: With the rise of e-commerce, brick-and-mortar stores can adopt interactive tasting experiences and digital integrations to drive foot traffic and enhance customer experiences. - [Educational Denim Displays](https://www.trendhunter.com/trends/isinstore-and-lee): IsInstore and Lee's Retail Display Educates About Sustainability (Category: Business) Implication: Incorporating eco-friendly retail displays and sustainable branding strategies in the fashion industry to promote sustainability and attract environmentally-conscious customers. - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq): OnQ's 'Converge Display Control' Makes Shopping More Engaging (Category: Business) Implication: OnQ's 'Converge Display Control' could be a game-changer for the retail industry, revolutionizing the way customers interact with products and boosting sales. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)