# Experimental Consumption Consumers turn to scientific cookware to maintain healthly diets. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experimental-consumption ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Experimental Consumption trend? **Experimental Consumption:** As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 30, 2014 to Jan 13, 2015 - Published: Jan 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experimental Consumption trend ### Experimental Cookware Consumers are using experimental cookware and scientific equipment to help cook and prepare meals. ### Chemistry-Inspired Design Consumers are enjoying and seeking out kitchen products with a chemistry-inspired design. ### Smart Kitchen Devices Consumers are looking for high-tech kitchen devices that enhance the entire food experience. ## What the Experimental Consumption trend means for industry ### For Kitchenware Industry The kitchenware industry can capitalize on consumers' desire for experimental and chemistry-inspired cookware. ### For Food & Beverage Industry The food and beverage industry can utilize smart kitchen devices to create customized dishes for health-conscious consumers. ### For Design Industry The design industry can incorporate scientific and industrial elements into kitchen products to create a visually appealing chemistry-inspired design. ## Trend signals for Experimental Consumption Trend score 5.2 out of 10, from popularity 74%, activity 74%, freshness 8%. - Popularity: 74% - Activity: 74% - Freshness: 8% ## Examples of the Experimental Consumption trend 4 featured examples from Jan 30, 2014 to Jan 13, 2015. - [Lab Equipment Kitchenware](https://www.trendhunter.com/trends/domestic-science-machines): The Domestic Science Machines by Alex Duffner Encourages Experiments (Category: Art & Design) Implication: The kitchenware industry can incorporate scientific instruments and elements into their products for unique, experimental experiences for customers. - [Occupational Cooking Instruments](https://www.trendhunter.com/trends/occupational-cooking-instrument): One Way Culinary Kits Cater to People of Different Skill Sets (Category: Art & Design) Implication: Capability for kitchenware manufacturers to tap into the market by producing occupation-themed cooking tools. - [Chemistry Spice Shakers](https://www.trendhunter.com/trends/spice-rack): Pretend Your a Flavor Scientist With this Lab Spice Rack (Category: Art & Design) Implication: Opportunity for kitchenware manufacturers to create innovative spice shaker designs and expand their product line. - [Experiential Cookware Devices](https://www.trendhunter.com/trends/revolutionary-cookware): Koz Susani Design Offers a Revolutionary Cookware System (Category: Art & Design) Implication: Opportunity for appliance manufacturers to create innovative smart kitchen devices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)