# Experiential Voice Assist Tech brands create experiential spaces led by their voice-control tech. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 26, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-voice-assist ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Experiential Voice Assist trend? **Experiential Voice Assist:** Led predominantly by Google, voice-controlled assistants are being used to lead people through various interactive, branded experiences. These pop-up spaces allow consumers to test the brand's product in a way that evokes their sense of play. ## The consumer insight behind the Experiential Voice Assist trend The convenience of shopping online paired with the review and research tools made available by the internet has led consumers to see in-person shopping in a new light. Despite not having the same level of convenience of eCommerce, many consumers are still willing to discover products in-person so long as it provides some kind of memorable or useful experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 20 to Dec 6, 2018 - Published: Nov 26, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Voice Assist trend ### Experiential Voice Assist Brands are creating interactive experiential pop-up spaces led by their voice-control tech to evoke a sense of play for consumers. ## What the Experiential Voice Assist trend means for industry ### For Retail Interactive voice-activated pop-up stores are an opportunity for retail brands to provide unique product experiences and create a sense of play. ### For Entertainment High-tech interactive experiences, such as voice-activated mini golf courses and haunted houses, are an opportunity to offer visitors memorable and uniquely engaging entertainment. ### For Smart Home Technology The ability for consumers to experience smart home technology in an experiential way, such as through Google's connected homes and haunted houses, is an opportunity for technological innovation and adoption. ## Workshop question Conceptualize a voice assistant-led pop-up space that your brand could use to market its product/service. ## Trend signals for Experiential Voice Assist Trend score 4.4 out of 10, from popularity 67%, activity 59%, freshness 8%. - Popularity: 67% - Activity: 59% - Freshness: 8% ## Examples of the Experiential Voice Assist trend 4 featured examples from Mar 20 to Dec 6, 2018. - [Voice-Activated Interactive Pop-Ups](https://www.trendhunter.com/trends/google-hardware): The Google Hardware Store Features a Treehouse and Photobooth (Category: Tech) Implication: Opportunity for retail companies to create interactive experiences that engage customers and enhance their shopping experience through voice-activated prompts. - [High-Tech Haunted Houses](https://www.trendhunter.com/trends/haunted-house-experience): Google Launched a Haunted House Experience with Its Voice Assistant (Category: Marketing) Implication: Potential for theme parks to integrate voice-activated technology and create interactive haunted attractions as a unique selling point. - [Voice-Controlled Fun Homes](https://www.trendhunter.com/trends/googles-connected-home): Google's Connected Home at SXSW Entertained Visitors (Category: Marketing) Implication: Companies in the smart home industry can create interactive demonstrations to increase consumer demand for their products. - [Connected Mini Golf Courses](https://www.trendhunter.com/trends/googles-mini-golf-popup): Google's Mini Golf Pop-Up Demonstrated Its Connected Systems (Category: Tech) Implication: Incorporating voice-activated features into gaming consoles and platforms. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)