# Experiential Transit Transit experiences are redefined through unique features & partnerships. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 3, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-transit ## Key Figures - Trend score: 1.5/10 - Evidence articles: 4 ## What is the Experiential Transit trend? **Experiential Transit:** Public transit systems are turning to unexpected partnerships to reinvent traditional transit experiences into something more engaging and memorable. A creative way to divert commuter’s attention away from concerns over delays and commuter time, transit companies are integrating fun, interactive enhancements that help bypass time through elements of surprise and delight. Whether it be tapping the comedic talent of Hollywood actors or partnering with popular ridesharing services to simplify trips, these examples showcase a willingness from traditional organizations to adapt and modify their services to become more consumer-friendly. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29, 2017 to Jul 27, 2018 - Published: Aug 3, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Experiential Transit trend ### Experiential Transit Transit companies are integrating fun, interactive enhancements to improve the consumer experience. ### Ridesharing Public Transit Replacing public transit with ridesharing platforms shows the potential of ridesharing for public transportation. ### Multi-Model Transportation Planning Combining public transit with car-share services like Lyft encourages individuals to use public transit more frequently. ## What the Experiential Transit trend means for industry ### For Transportation Traditional transportation companies are adapting to changing consumer expectations and partnering with new technology companies. ### For Entertainment Comedic talents like Seth Rogen are being used by traditional transit companies to improve the consumer experience. ### For Smart Cities Cities and municipalities are incorporating ridesharing platforms and multi-model transportation planning in their plans for smart city infrastructure. ## Workshop question Think of an area of your business that isn't as consumer-focused. How could you change that? What adjacent industries could you pull from to make that more experiential? ## Trend signals for Experiential Transit Trend score 1.5 out of 10, from popularity 17%, activity 21%, freshness 8%. - Popularity: 17% - Activity: 21% - Freshness: 8% ## Examples of the Experiential Transit trend 4 featured examples from Jan 29, 2017 to Jul 27, 2018. - [Ridesharing Pubic Transit](https://www.trendhunter.com/trends/via-ridesharing-platform): The Via Ridesharing Platform Has Replaced Arlington's Public Transit (Category: Tech) Implication: The transportation industry can leverage the integration of ridesharing platforms as a means to modernize existing public transit systems and cater to changing consumer preference… - [Subway Radio Initiatives](https://www.trendhunter.com/trends/educational-radio): Kemet Radio is Producing Education Radio Programming for Cairo Commuters (Category: Pop Culture) Implication: The transportation industry can adopt educational audio programming to offer a value-added service to commuters which can help in improving overall customer experience. - [Public Transit Planning Updates](https://www.trendhunter.com/trends/dallas-area-rapid-transit): The Dallas Area Rapid Transit Partnered with Lyft (Category: Autos) Implication: Exploring opportunities for integrating different transportation modes to optimize travel experiences. - [Canadian Comedian-Voiced Transit Systems](https://www.trendhunter.com/trends/vancouver-public-transit): Vancouver Public Transit Will Feature Seth Rogen's Voice (Category: Pop Culture) Implication: Public transportation companies have the opportunity to collaborate with celebrities and create innovative marketing strategies that enhance the passenger experience. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)