# Experiential Trailer Automobile trailers receive a update with unexpected added functions. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 20, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-trailer ## Key Figures - Trend score: 5.3/10 - Evidence articles: 3 ## What is the Experiential Trailer trend? **Experiential Trailer:** Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment. ## At a Glance - Evidence: 3 featured examples - Articles from: Mar 16, 2014 to Feb 11, 2015 - Published: May 20, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Trailer trend ### Multipurpose Trailers Consumers are looking for automobile attachments that provide more than just extra space and storage, doubling as portable saunas, kitchens, and even living spaces which creates disruptive innovation opportunities for manufacturers of compact and efficient multi-purpose trailers. ### Luxury Off-Roading Consumers want to escape to nature without sacrificing comfort, eventually driving demand for off-road vehicles that feature luxuries such as flat-screen TV, surround sound, and other specialized forms of entertainment, which creates disruptive innovation opportunities for luxury off-road vehicle manufacturers. ### Teardrop Trailers As minimizing one's environmental footprint becomes an important criterion for a lot of outdoor recreation enthusiasts, minimalistic teardrop trailers that are easy to tow and offer a small physical footprint are becoming more popular, which creates disruptive innovation opportunities for manufacturers of efficient and eco-friendly lightweight trailers. ## What the Experiential Trailer trend means for industry ### For Trailer Manufacturing Manufacturers who invest in designing multi-purpose trailers with features beyond extra storage space will see competitive advantages in the industry. ### For Luxury Vehicle Manufacturing Luxury off-road vehicle manufacturers seeking to satisfy consumers' demand for adventure and comfort will benefit from offering a variety of advanced technological entertainment features and luxuries. ### For Outdoor Recreation Equipment With consumers interested in eco-friendly and minimalistic recreational equipment, manufacturers of lightweight, efficient, and eco-friendly trailers will benefit by designing eco-friendly and environmentally conscious trailers to meet consumer demand. ## Workshop question How can you curate your product experience to engage consumers on a more personal level? ## Trend signals for Experiential Trailer Trend score 5.3 out of 10, from popularity 67%, activity 83%, freshness 8%. - Popularity: 67% - Activity: 83% - Freshness: 8% ## Examples of the Experiential Trailer trend 3 featured examples from Mar 16, 2014 to Feb 11, 2015. - [Luxury Compact Trailers](https://www.trendhunter.com/trends/conqueror-australia-uev-440): The Conqueror Australia UEV 440 Comes with a Flat-Screen Television (Category: Autos) Implication: Disruptive innovation opportunity: Introduce compact trailers and camper options that combine luxury and functionality for outdoor enthusiasts. - [Teardrop Trailers](https://www.trendhunter.com/trends/hutte-hut): The Hutte Hut Teardrop Trailer Fits Two (Category: Autos) Implication: The outdoor recreation industry can tap into the demand for eco-friendly camping solutions like the Hutte Hut. - [Custom Portable Saunas](https://www.trendhunter.com/trends/portable-sauna): The Surf Sauna is a Portable Sauna That Can Be Used Anywhere (Category: Autos) Implication: The wellness industry can explore opportunities in developing and marketing portable saunas. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)