# Socialized Tech Consumers seek out social technology experiences. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-tech ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Socialized Tech trend? **Socialized Tech:** Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 10 to Mar 14, 2015 - Published: Mar 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Socialized Tech trend ### Communal Technology Consumers are seeking technology that counteracts solitary consumption by prioritizing communal user experiences. ### Interactive Wearable Technology Interactive apparel and textiles are being developed which sync to your smartphone and enable tangible engagement with social media. ### Voyeuristic Exhibition Art Art exhibits and installations which focus on social media and technology are increasingly popular due to consumer interest in observing real-time digital content. ## What the Socialized Tech trend means for industry ### For Retail and Events Use social streaming apps and rockbot music apps to improve customer experiences at retail locations or events. ### For Technology and Wearables Develop interactive wearable clothing or accessories that incorporates technology to make social media tangible and communal. ### For Arts and Entertainment Consider creating voyeuristic art installations that underscores or parodies the impact of social media on modern society. ## Trend signals for Socialized Tech Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%. - Popularity: 60% - Activity: 53% - Freshness: 8% ## Examples of the Socialized Tech trend 6 featured examples from Feb 10 to Mar 14, 2015. - [Virtual Reality Parties](https://www.trendhunter.com/trends/sxsw-party): The Google Cardboard SXSW Party Creates a Space for Virtual Fun (Category: Marketing) Implication: Disruptive innovation opportunity: Integrating virtual reality technology into entertainment venues, concerts, and festivals for an immersive and captivating experience. - [Voyeuristic Art Exhibits](https://www.trendhunter.com/trends/alone-together): Alone Together is a Performance Art Piece at Red Bull Studios New York (Category: Pop Culture) Implication: Museums, galleries, and cultural institutions can incorporate voyeuristic art exhibits to attract and engage visitors in a new way. - [Automatic Jukebox Apps](https://www.trendhunter.com/trends/jukebox-app): The Anthem Feature on the Rockbot App Lets You Play Your Music in Public (Category: Tech) Implication: The hospitality industry can use jukebox apps to provide personalized experiences for guests by allowing them to choose the music played in hotel lobbies, restaurants, and bars. - [Interactive Social Apparel](https://www.trendhunter.com/trends/social-textiles): MIT Invented Social Textiles to Make Social Media More Tangible (Category: Tech) Implication: Exploring innovative ways to integrate technology into clothing to enhance social experiences. - [Perceptive Social Apps](https://www.trendhunter.com/trends/getyou): GetYou Tests How Well You Think You Know Strangers (Category: Tech) Implication: The gamification and crowd-sourced profile development aspects of GetYou can disrupt the social networking industry by offering users more engaging and personalized experiences. - [Livestreamed Valentine's Marathons](https://www.trendhunter.com/trends/cupids-undie-run): The Cupid's Undie Run Will Be Streamed with the Hang w/ App (Category: Fashion) Implication: Innovating in the field of live event production can lead to the creation of new revenue streams and opportunities to leverage emerging technologies like live streaming apps. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)