# Experiential Storytelling Storytelling mediums are being adapted with the use of VR and other tech. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 16, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-storytelling ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Experiential Storytelling trend? **Experiential Storytelling:** While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 5, 2017 to Jun 7, 2018 - Published: Jun 16, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Experiential Storytelling trend ### Experiential Storytelling Traditional storytelling mediums are adapting to be more high-tech and experiential in nature through the integration of AR and other digital tools. ### Voice-Controlled Storytelling The need for more personalized ways to connect in an increasingly digital world has resulted in the development of apps that allow users to craft and share personal stories, connecting like-minded individuals. ### Dynamic VR Comics The blending of 3D-rendered anime with virtual reality is creating new opportunities for creating immersive and interactive manga experiences. ## What the Experiential Storytelling trend means for industry ### For Travel The travel industry has the opportunity to offer virtual reality experiences to its customers, providing immersive travel experiences to destinations far-off, foreign or entirely fantastical. ### For Entertainment The entertainment industry has the potential to create innovative and interactive experiences that utilize the power of virtual and augmented reality, bridging the gap between traditional media and technology. ### For Technology The technology industry can continue to push the boundaries of virtual and augmented reality, investing in storytelling innovations that offer immersive and interactive experiences to users in various settings. ## Workshop question What technological tools could you utilize to add more storytelling elements to your brand or services? ## Trend signals for Experiential Storytelling Trend score 4.0 out of 10, from popularity 65%, activity 46%, freshness 8%. - Popularity: 65% - Activity: 46% - Freshness: 8% ## Examples of the Experiential Storytelling trend 7 featured examples from Oct 5, 2017 to Jun 7, 2018. - [VR Graffiti Activations](https://www.trendhunter.com/trends/vr-graffiti): The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits (Category: Art & Design) Implication: The tourism industry can utilize virtual reality to create immersive experiences and promote destinations to attract visitors. - [Voice-Controlled Storytelling Games](https://www.trendhunter.com/trends/lego-duplos-stories): LEGO Duplos Stories Feature Digital and Physical Play (Category: Life-Stages) Implication: The toy manufacturing industry could create more innovative products that increase the level of interactive play that combines both physical and digital experiences. - [Experiential VR Film Festivals](https://www.trendhunter.com/trends/vr-film-festival): Seattle International Film Festival's VR Zone is Highly Anticipated (Category: Tech) Implication: Innovative opportunity to incorporate virtual reality as a storytelling medium into traditional film festivals. - [Social Storytelling Apps](https://www.trendhunter.com/trends/share-personal-stories): 'miniDot' Lets You Share Personal Stories to Make Friends (Category: Tech) Implication: Social networking platforms can leverage the trend of social storytelling apps to enhance user engagement and foster genuine connections. - [Dynamic VR Comics](https://www.trendhunter.com/trends/tales-of-wedding-rings-vr): Tales of Wedding Rings VR is a New Manga Experience from Square Enix (Category: Pop Culture) Implication: With the emergence of VR comics, publishers have an opportunity to explore transformative storytelling methods and engage readers in new ways. - [VR Travel Series](https://www.trendhunter.com/trends/discovery-trvlr): 'Discovery TRVLR' Offers a Virtual Journey to All Seven Continents (Category: Pop Culture) Implication: The travel and tourism industry can leverage virtual reality technology to offer immersive travel experiences. - [Iconic Videogame Orchestras](https://www.trendhunter.com/trends/metal-gear-orchestra): The Metal Gear Orchestra Is Finally Coming To Europe and North America (Category: Tech) Implication: The entertainment industry can explore partnerships with videogame developers to create live orchestral concerts featuring iconic soundtracks. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)