# Experiential Social Brands are adding an experiential element to social media. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 23, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-social ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Experiential Social trend? **Experiential Social:** Brands are offering consumers greater incentive to communicate online by making the process of sharing more engaging. Social media is so integrated into many consumers' lives, it's become routine. This shift demonstrates that many consumers relish the opportunity to elevate the social media experience from something mundane to something more memorable. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 25, 2014 to May 13, 2015 - Published: Apr 23, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Experiential Social trend ### Experiential Social Brands are enhancing the social media experience by adding an experiential component to incentivize consumer engagement. ### Real-time Connection Messaging apps are revolutionizing how people connect with each other in real-time by allowing them to share experiences with each other nearby. ### Fandom Emojis Social media platforms are meeting the growing demands of fandom communities by releasing custom emojis to better engage their fan base. ## What the Experiential Social trend means for industry ### For Marketing and Advertising Brand marketing strategies are being revolutionized with the increasing need for experiential social media interactions. ### For Technology Messaging apps continue to leverage real-time connection technology in order to create and enhance new ways for people to connect and share experiences with each other. ### For Entertainment Fandom communities are an increasingly important part of the entertainment industry, and leveraging this audience through social media channels is a powerful tool for engaging fans. ## Workshop question What's an everyday experience that your brand could tweak to be more memorable? ## Trend signals for Experiential Social Trend score 4.2 out of 10, from popularity 75%, activity 42%, freshness 8%. - Popularity: 75% - Activity: 42% - Freshness: 8% ## Examples of the Experiential Social trend 4 featured examples from Mar 25, 2014 to May 13, 2015. - [Quirky Bird Tweet Generators](https://www.trendhunter.com/trends/bird-tweet): The Tweet Couple from Cornetto Makes 140 Characters Fun (Category: Marketing) Implication: The Cornetto campaign highlights the potential for innovative and entertaining marketing strategies within the food and beverage industry. - [Experiential Messaging Apps](https://www.trendhunter.com/trends/share-experiences): Meetey Helps You Share Experiences with Others Nearby (Category: Tech) Implication: Opportunity to develop experiential messaging platforms that enhance real-time sharing of experiences and foster new connections. - [Sci-Fi Fandom Emojis](https://www.trendhunter.com/trends/star-wars-emojis): Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer (Category: Social Media) Implication: Social media providers like Facebook can take a cue from Twitter and introduce branded emojis and emoticons to enhance user engagement. - [Social Media Candy Machines](https://www.trendhunter.com/trends/candy-machines): Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste (Category: Marketing) Implication: The advertising industry can leverage social media platforms and integrate with experiential campaigns to create unique and engaging marketing events like Grey Istanbul's #Instaca… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)