# Experiential Registry Wedding registries allow guests to contribute to experiences over things. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jun 7, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-registry ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the Experiential Registry trend? **Experiential Registry:** Wedding registry platforms that allow guests to put money towards opportunities like travel are becoming increasingly popular. The preference many Millennial consumers have for experiences over things is driving this more dynamic expression of the experience economy. By nurturing the attitude that memories are more valuable than goods, brands are able to better align themselves with the values of their consumer and establish an authentic connection to a major life milestone. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 24, 2017 to Jun 16, 2018 - Published: Jun 7, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Experiential Registry trend ### Experience Economy The trend of prioritizing experiences over material goods is driving the popularity of experiential wedding registries, as seen with platforms like VEBO, Airbnb, and Honeyfund. ### Convenience and Integration The integration of different services, such as Target and Honeyfund's partnership, provides a more convenient and cohesive experience for consumers, leading to increased engagement and loyalty. ### Personalized and Flexible Registries Platforms like VEBO Ticketing and Honeyfund offer couples the ability to create more personalized and flexible registries that cater to their unique interests and needs, disrupting traditional registry models. ## What the Experiential Registry trend means for industry ### For Hospitality The experiential wedding registry trend provides opportunities for hospitality companies, such as hotels, resorts, and Airbnb hosts, to partner with registries to offer unique and personalized travel experiences. ### For E-commerce Platforms like VEBO, Honeyfund, and Zola demonstrate the potential for e-commerce companies to offer more customized and personalized experiences for consumers through partnerships and integrations. ### For Retail The combination of experiential and physical registries, as seen with Target and Honeyfund's collaboration, showcases the opportunity for retailers to offer a more comprehensive approach to registry services, thereby driving customer engagement and loyalty. ## Workshop question How is your brand participating in the experience economy? ## Trend signals for Experiential Registry Trend score 1.9 out of 10, from popularity 29%, activity 20%, freshness 8%. - Popularity: 29% - Activity: 20% - Freshness: 8% ## Examples of the Experiential Registry trend 4 featured examples from Aug 24, 2017 to Jun 16, 2018. - [Experiential Retail Registries](https://www.trendhunter.com/trends/experiential-wedding-gifts): Honeyfund and Target are Now Offering Experiential Wedding Gifts (Category: Lifestyle) Implication: The wedding registry industry is ripe for disruption as couples increasingly seek out experiential gifts and integrated platforms that offer a seamless registry experience. - [Travel Voucher Wedding Gifts](https://www.trendhunter.com/trends/airbnb-gift-cards): Couples Can Now Airbnb Gift Cards to Their Wedding Registry (Category: Lifestyle) Implication: Wedding planning services can capitalize on the trend of experiential wedding registries by offering customizable options that include travel vouchers for unique honeymoon experie… - [Experience-Based Wedding Registries](https://www.trendhunter.com/trends/vebo): VEBO Lets Couples Register for Experiences Instead of Products (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Introduce innovative solutions within the existing wedding industry that cater to the changing preferences of millennials, such as experience-ba… - [Ticket-Based Wedding Registries](https://www.trendhunter.com/trends/vebo-ticketing): 'VEBO Ticketing' Lets Couples Add Event Tickets to Their Registry (Category: Lifestyle) Implication: Incorporating new experiences and ticketing options into traditional wedding registries. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)