# Experiential Purchase Paths to purchase move beyond convenience into experiential realms. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-purchase ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Experiential Purchase trend? **Experiential Purchase:** As streamlined payment options continue to evolve with the use of emerging tech, a shift toward more experiential purchasing solutions are on the rise to better engage consumers. Moving beyond mere convenience, brands are tapping into social platforms, multimedia outlets and even AI capabilities to add more memorable moments to the purchasing journey. Focusing on experience rather than speed, these paths to purchase are representative of a growing consumer desire for brand experiences that are engaging even prior to product consumption. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 5, 2018 to Nov 12, 2019 - Published: Aug 9, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Experiential Purchase trend ### Experiential Purchasing Experience-focused purchase paths are on the rise as brands move beyond convenience to engage consumers prior to product consumption. ### Shoppable AR Lenses Shoppable augmented reality lenses are a new way for brands to engage and drive sales through interactive experiences. ### AI-powered Car-sharing Proprietary learning technology is powering a new generation of car-sharing services that recommend cars to drivers based on their specific needs. ## What the Experiential Purchase trend means for industry ### For E-commerce E-commerce brands are tapping into new experiential purchase paths, amplified by emerging technologies to provide consumers with a more memorable shopping experience. ### For Transportation Car-sharing services are evolving with AI-powered solutions that are data-focused and specific to consumers. ### For Advertising and Marketing Shoppable augmented reality lenses are a new way for brands to engage and captivate consumers with interactive advertising content via major social media platforms. ## Workshop question Think of the typical path to purchase for your consumer. How could you tap into adjacent industries to elevate that experience into something more memorable? ## Trend signals for Experiential Purchase Trend score 3.4 out of 10, from popularity 53%, activity 42%, freshness 9%. - Popularity: 53% - Activity: 42% - Freshness: 9% ## Examples of the Experiential Purchase trend 5 featured examples from Jun 5, 2018 to Nov 12, 2019. - [Pizza-Purchasing Social Lenses](https://www.trendhunter.com/trends/shoppable-ar): Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas (Category: Marketing) Implication: Fast food chains can use shoppable AR lenses and facial recognition technology to improve customer convenience and boost sales. - [Holiday-Themed AR Ads](https://www.trendhunter.com/trends/ar-ads): Kohl's Enables Snapchat Users to Virtually Browse Exclusive Holiday Products (Category: Marketing) Implication: Retailers can use AR-enabled ads and virtual product browsing to provide new and engaging shopping experiences for customers. - [AI Car-Sharing Services](https://www.trendhunter.com/trends/volvo-m): The Volvo M Brand Studies Drivers and Tells Them Which Car to Rent (Category: Autos) Implication: Automakers who focus on the development of car sharing platforms can expand their offerings beyond traditional car sales and increase brand loyalty. - [Customized E-Shopping Carts](https://www.trendhunter.com/trends/personalized-shopping-experiences): Avon is Helping Its Reps to Create Personalized Shopping Experiences (Category: Tech) Implication: The use of personalized shopping experiences by Avon demonstrates how the beauty industry can adopt disruptive innovation to connect with consumers in new ways. - [Movie Ticket Purchasing TVs](https://www.trendhunter.com/trends/comcast-and-fandango): Comcast and Fandango Partnered to Offer Tickets to Jurassic World (Category: Tech) Implication: The entertainment technology industry can explore opportunities in developing voice-activated ticket purchasing systems and integrating ticket sales into movie trailers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)