# Experiential Projection Seeking to engage consumers, brands project 3D simulations for appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 7, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-projection ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Experiential Projection trend? **Experiential Projection:** Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 26 to Sep 26, 2014 - Published: Oct 7, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Projection trend ### Experiential Projection Brands are using 3D projections and visual simulations to engage consumer senses, leading to a shift in consumer involvement away from mere spectator. ### Organic Visual Installations Developments in projection mapping technology offer opportunities to create new virtual realities, as well as opportunities to use them in immersive experiential marketing campaigns and installations. ### Superhero Projection Stunts The use of technology for interactive and immersive advertising campaigns provides brands with the ability to captivate and engage audiences in new and unique ways. ## What the Experiential Projection trend means for industry ### For Marketing and Advertising Projection mapping and experiential marketing campaigns offer new ways to engage consumers and create buzz around a brand. ### For Entertainment The use of projection mapping technology for concerts, live events, and theme parks can enhance the overall experience and offer consumers new forms of entertainment. ### For Sports and Recreation Sports teams and organizations can use 3D projection mapping as a way to create a more immersive and engaging experience for fans at games and events. ## Trend signals for Experiential Projection Trend score 2.3 out of 10, from popularity 47%, activity 14%, freshness 8%. - Popularity: 47% - Activity: 14% - Freshness: 8% ## Examples of the Experiential Projection trend 5 featured examples from Jul 26 to Sep 26, 2014. - [3D Projection Basketball Courts](https://www.trendhunter.com/trends/basketball-court): The 76ers Basketball Court 3D Imaging Pumps Up Crowds Pre-Game (Category: Lifestyle) Implication: The sports and entertainment industry can benefit from adopting 3D imaging technology to enhance the overall fan experience. - [Projection-Mapped Shoe Ads](https://www.trendhunter.com/trends/projection-mapping): Adidas' Projection Mapping Brings Leo Messi to the Streets of Barcelona (Category: Fashion) Implication: The advertising industry can use projection mapping technology to offer interactive and visually appealing ads. - [Superhero Projection Stunts](https://www.trendhunter.com/trends/toy-ad): This Toy Ad Takes Projected Characters on a Journey Through London (Category: Marketing) Implication: Opportunity for advertisers to create innovative and attention-grabbing campaigns using projection technology. - [Ethereal Holographic Runways](https://www.trendhunter.com/trends/ralph-lauren-fashion-show): This Ralph Lauren Fashion Show Had a Holographic Projection on Water (Category: Fashion) Implication: Fashion industry can embrace holographic technology to create stunning visual displays and enhance the fashion show experience. - [Organic Visual Installations](https://www.trendhunter.com/trends/the-origin-of-the-world): 'The Origin of the World' Immerses Visitors with Animation (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate digital technology with traditional art forms to create unique and captivating visual experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)