# Experiential Pop-Up Brands turn to experiential pop-up settings to enhance consumer engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 19, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-popup ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Experiential Pop-Up trend? **Experiential Pop-Up:** Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 26 to Sep 3, 2015 - Published: May 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Pop-Up trend ### Experiential Pop-Up Brands are using pop-up locations to not only sell products but also heighten consumer experiences ### Virtual Reality Pop-Ups Pop-up virtual entertainment centers are creating a full body and mind adventure ### Airport Croquet Experiences Brands are seeking to reaffirm traditional connections with unique experiences ## What the Experiential Pop-Up trend means for industry ### For Retail Interactive retail environments enhance consumer experiences ### For Entertainment Pop-up virtual entertainment centers are transforming the industry ### For Hospitality Brands are using unique experiences to attract global travelers ## Workshop question What elements of your brand would you want to showcase in a pop-up shop and how could you make them experiential? ## Trend signals for Experiential Pop-Up Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%. - Popularity: 73% - Activity: 59% - Freshness: 8% ## Examples of the Experiential Pop-Up trend 6 featured examples from Mar 26 to Sep 3, 2015. - [Interactive Whiskey Architecture](https://www.trendhunter.com/trends/jim-beam-honey): This Jim Beam Honey Display is an Immersive Pop-Up Display (Category: Lifestyle) Implication: Innovative marketing strategies and dynamic retail experiences can help alcohol brands stand out in a crowded market. - [Pop-Up Kitty Playhouses](https://www.trendhunter.com/trends/pet-jungle-gym): Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard (Category: Eco) Implication: The pet care industry has the potential to adopt sustainable practices and develop eco-friendly solutions for pet products. - [Lipstick-Shaped Shops](https://www.trendhunter.com/trends/rouge-coco): Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction (Category: Marketing) Implication: Cosmetics companies can leverage multi-level retail experiences to showcase their products and provide a unique customer engagement strategy. - [Airport Croquet Experiences](https://www.trendhunter.com/trends/heathrow): The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2 (Category: World) Implication: Opportunity for travel and tourism industry to differentiate themselves by offering unique and memorable experiences within airports. - [Scent-Driven Mall Activations](https://www.trendhunter.com/trends/air-wick-life-scents): This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience (Category: Art & Design) Implication: Retailers can use sensory branding and experiential marketing to create memorable in-store experiences that drive foot traffic and sales. - [Virtual Reality Pop-Ups](https://www.trendhunter.com/trends/virtual-entertainment-center): The VOID Center Gives Participants a Full Body and Mind Virtual Experience (Category: Tech) Implication: The entertainment industry can leverage pop-up virtual reality centers to provide unique and engaging experiences for customers. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)