# Experiential Navigation GPS technology boosts consumer enjoyment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 13, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-navigation ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Experiential Navigation trend? **Experiential Navigation:** In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to Dec 7, 2015 - Published: Jan 13, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Europe, Asia ## Themes within the Experiential Navigation trend ### Experiential Navigation Consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. ### Wearable Tech for Kids Smart Devices designed to encourage kids to step away from video games, iPads and their parents' electronics. ### Landmark-Identifying GPS Apps Navigational tools that use closeby landmarks, instead of traditional directions, to help city walkers find their way around. ## What the Experiential Navigation trend means for industry ### For Technology Disruptive innovation opportunities in consumer electronics and tracking technology. ### For Sports Innovative wearable tech and interactive activity apps are driving demand for consumer engagement in sports and physical activity. ### For City Planning and Tourism Opportunities to streamline navigation in a city and simplify the travel experience for tourists ## Workshop question How could you integrate an element of delight or interaction with one of your more functional products or services? ## Trend signals for Experiential Navigation Trend score 4.0 out of 10, from popularity 71%, activity 41%, freshness 8%. - Popularity: 71% - Activity: 41% - Freshness: 8% ## Examples of the Experiential Navigation trend 4 featured examples from Jan 8 to Dec 7, 2015. - [Personified Location Trackers](https://www.trendhunter.com/trends/tag-gps-tracker): The TAG GPS Tracker Lets Parents Keep Tabs on Kids and Each Other (Category: Tech) Implication: Companies in the parenting/educational products industry can take advantage of the growing popularity of personified location trackers to create useful and innovative products for… - [Smart Bicycle Pedals](https://www.trendhunter.com/trends/connected-cycle): The Connected Cycle Pedal's Smart Features are Stealing the Show At CES 2 (Category: Tech) Implication: Disruptive innovation opportunity: Collaborate with technology companies to design and produce smart bicycles that provide connected features and enhanced functionalities. - [Interactive Activity Chronographs](https://www.trendhunter.com/trends/smartwatch-for-kids): A Smartwatch for Kids Turns Sports and Physical Play into a Game (Category: Fashion) Implication: The industry focused on developing innovative smartwatches and wearable devices specifically designed for children. - [Landmark-Identifying GPS Apps](https://www.trendhunter.com/trends/walc-app): The 'Walc' App Helps You Navigate by Pointing Out Nearby Landmarks (Category: World) Implication: Industry with the potential to create landmark-based navigation apps and simplified navigational tools for city walkers. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)