# Experiential Kit Brands are launching special event kits for consumers to enjoy at home. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 7, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-kit ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Experiential Kit trend? **Experiential Kit:** The government-imposed COVID-19 restrictions have made it nearly impossible to host events in person—whether that be parties, conferences, pop-ups, employee dinners, and so on. To address this, brands are responding with specially curated kits that are sent either to one's house or available online. ## The consumer insight behind the Experiential Kit trend The COVID-19 pandemic has forced many consumers to be mindful of their social interactions and as a result, many are keeping their distance from big gatherings. As time goes on, the desire for entertainment increases and causes individuals to look for ways to engage in experiences that bring people together—whether that be birthday parties, special events, or something else. Keeping mindful of the still existing threat of COVID-19, individuals in this space continue to emphasize the need for health and safety through physical distancing. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 23 to Sep 7, 2020 - Published: Sep 7, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Kit trend ### Experiential Kits The pandemic has challenged in-person events and pushed brands to launch specially curated kits, sparking the need for elevated at-home entertainment. ### Curated Digital Event Kits The demand for virtual social gatherings increased during the pandemic, leading KikiKit and other service providers to offer customized experiences over virtual platforms. ### DIY Micro Festival Kits The pandemic has limited social engagement opportunities, and people are looking for ways to connect with their communities, leading to festivals-in-a-box concepts like Lantern Company's DIY kit. ## What the Experiential Kit trend means for industry ### For Entertainment Companies can launch unique and innovative experiential kits for customers who are seeking to elevate their at-home entertainment experience. ### For Food and Beverage Businesses can offer unique zero-waste food and beverage experiences like Pinch's Parcel to help clients take a fresh approach towards their home entertaining needs. ### For Marketing and Advertising Marketing and advertising agencies can facilitate creative and inspiring at-home events that promote brands or products while adhering to the physical distancing guidelines. ## Workshop question How might your brand answer the need for entertainment in a way that is compliant with the current climate? ## Trend signals for Experiential Kit Trend score 5.2 out of 10, from popularity 78%, activity 68%, freshness 9%. - Popularity: 78% - Activity: 68% - Freshness: 9% ## Examples of the Experiential Kit trend 4 featured examples from Apr 23 to Sep 7, 2020. - [Influencer-Targeted Personal Party Kits](https://www.trendhunter.com/trends/personal-party-kit): Al Tun Tun Makes It Easier to Host a Party Amid COVID (Category: Marketing) Implication: Personal party kits offer event planners new opportunities to take their services online and provide personalized experiences for their customers. - [Elevated Dining Experiences](https://www.trendhunter.com/trends/food-and-beverage-experience): Pinch Delivers a New Food and Beverage Experience with Parcel (Category: Eco) Implication: The food delivery industry can leverage innovative food and beverage experiences to differentiate from competitors and gain market share. - [Curated Digital Event Kits](https://www.trendhunter.com/trends/curated-digital-event): The KikiKit Boasts Six Kits for Celebration During COVID-19 Lockdown (Category: Art & Design) Implication: Event planning professionals can adapt their services to offer virtual party planning experiences. - [DIY Micro Festival Kits](https://www.trendhunter.com/trends/festival-kit1): Lantern Company is Hoping to Facilitate Connection Between Neighbours (Category: Marketing) Implication: The event planning industry can adapt to the DIY micro festival trend by offering customizable festival kits with materials, equipment, and step-by-step guides that help transform… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)