# Experimental Grooming Grooming products incorporate unexpected ingredients for allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 25, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-grooming ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Experimental Grooming trend? **Experimental Grooming:** Personal care products are turning to unconventional ingredients to generate intrigue. Including ingredients like beer and liquorice extract into grooming and hair care products, brands are seeking to not only add an experiential element to their product, but also expand market interest beyond their traditional consumer audience. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 7 to Nov 17, 2015 - Published: Nov 25, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Experimental Grooming trend ### Unconventional Ingredients Brands are utilizing unexpected ingredients like beer and liquorice extract to add an experiential element to their grooming and hair care products. ### Sensory Experience With consumers interested in exploring unusual flavors, grooming products that involve more than one of the senses are emerging, shifting the experience of using and showcasing personal care products. ### Handmade Luxurious Bath Products Local brands offer handmade luxurious bath products curated from high-quality ingredients that prioritize male grooming, providing an opportunity for consumers to indulge in stress-free and easy to put together self-pampering regimes. ## What the Experimental Grooming trend means for industry ### For Personal Care & Grooming Unconventional ingredients and experiential elements are emerging in the personal care and grooming industry, shifting the conventional consumer audience and creating opportunities for innovation. ### For Alcohol Industry With companies incorporating alcohol as an ingredient, there is an opportunity to create strategic partnerships between the personal care and grooming industry and the alcohol industry. ### For Handmade Goods Handcrafted and luxury grooming products that prioritize quality ingredients and an indulgent experience are valuable and attractive to consumers looking for unique and personalized products. ## Workshop question What's a beloved product from another category that you could integrate into your brand's offering? ## Trend signals for Experimental Grooming Trend score 4.5 out of 10, from popularity 70%, activity 57%, freshness 8%. - Popularity: 70% - Activity: 57% - Freshness: 8% ## Examples of the Experimental Grooming trend 4 featured examples from Jul 7 to Nov 17, 2015. - [Masculine Marbled Bath Products](https://www.trendhunter.com/trends/bath-bombs-for-men): The WXA Store Offers Luxurious Beard Oils and Bath Bombs for Men (Category: Fashion) Implication: The male grooming industry presents an opportunity to disrupt traditional gender norms and offer unique products that cater to male creatives seeking self-care and self-expression. - [Beer-Infused Beard Products](https://www.trendhunter.com/trends/beard-grooming): This Range of Beard Grooming Products Contains Traces of Beer (Category: Fashion) Implication: Cosmetic brands could explore incorporating different types of alcohol in their products for added benefits and uniqueness. - [Pumpkin Beard Oils](https://www.trendhunter.com/trends/skincare-oil): The Simply Great Beard Skincare Oil Comes in a Festive Autumnal Scent (Category: Fashion) Implication: The skincare industry can explore innovative formulations and expand their product lines to include skincare oils catered specifically to beard grooming and scented oils for uniqu… - [Whiskey Moustache Wax](https://www.trendhunter.com/trends/hair-wax): Johnnie Walkers's Hair Wax Pairs Well with the Johnnie and Ginger Flavor (Category: Fashion) Implication: Opportunity for alcohol brands to expand into the grooming industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)