# Experiential Gin Gin brands engage consumers with inspired events and activations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 10, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-gin ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Experiential Gin trend? **Experiential Gin:** Gin brands are hosting creative activations and workshops that serve as both an opportunity for both brand awareness and product education. This progression highlights the importance of brand touchpoints in helping consumers bridge the gap between aspirational marketing and actual product adoption. ## At a Glance - Evidence: 5 featured examples - Articles from: May 9 to Jun 21, 2017 - Published: Jul 10, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Gin trend ### Experiential Marketing Gin companies are offering unique consumer experiences to bridge the gap between aspirational marketing and actual product adoption. ### Luxury Pairings Gin brands are positioning themselves as a luxury product through pairing gin tastings with high-end experiences, such as train tours and photography workshops. ### Adult-Focused Dessert Experiences Ice cream parlors are being reinvented with a focus on appealing to adult audiences, offering boozy and cocktail-inspired ice cream desserts. ## What the Experiential Gin trend means for industry ### For Food and Beverage Experiential marketing and luxury pairings offer opportunities for food and beverage companies to elevate their brands and appeal to high-end consumers. ### For Tourism and Hospitality Train tours and immersive experiences create opportunities for tourism and hospitality companies to offer unique and memorable experiences to guests. ### For Technology and Entertainment Virtual reality and sensory experiences are disrupting the technology and entertainment industries, creating opportunities for companies to innovate and create immersive experiences for consumers. ## Workshop question In what daily spaces can you engage consumers and allow them to test drive your product or service? ## Trend signals for Experiential Gin Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%. - Popularity: 64% - Activity: 61% - Freshness: 8% ## Examples of the Experiential Gin trend 5 featured examples from May 9 to Jun 21, 2017. - [VR Train Tours](https://www.trendhunter.com/trends/the-grand-journey): The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour (Category: Marketing) Implication: The hospitality and tourism industry can leverage virtual travel experiences to offer unique and memorable destinations to guests, regardless of physical location. - [Social Photography Workshops](https://www.trendhunter.com/trends/instagram-photography-course): Gin Brand Beefeater is Launching an Instagram Photography Course (Category: Lifestyle) Implication: The food and beverage industry can leverage experiential learning to offer unique marketing opportunities that blend product tastings with hands-on workshops and collaborations wi… - [Gin Train Tastings](https://www.trendhunter.com/trends/gin-tastings): Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings (Category: Lifestyle) Implication: The luxury travel and hospitality industry can capitalize on the trend of offering unique experiences, such as gin tastings on a train, to attract and engage affluent consumers. - [Cocktail-Inspired Ice Cream Parlors](https://www.trendhunter.com/trends/gin-mare): Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event (Category: Lifestyle) Implication: This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offerin… - [Gin Pairing Workshops](https://www.trendhunter.com/trends/tanqueray-gin): This Masterclass Teaches How to Pair Tanqueray Gin with Juice (Category: Marketing) Implication: Restaurants, bars, and other food and beverage businesses can incorporate interactive workshops and masterclasses to offer new and exciting experiences for customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)