# Experiential Gifting The ritual of opening presents is augmented to be interactive and exciting. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 16, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-gifting ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Experiential Gifting trend? **Experiential Gifting:** Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 10, 2015 to Nov 2, 2016 - Published: Dec 16, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Experiential Gifting trend ### Experiential Gifting As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. ### Sustainable Packaging Innovative solutions to consumer waste, such as plantable wrapping paper, enable consumers to maintain tradition, while respecting the sustainable practices of modern lifestyles. ### Luxury Gift Packaging With the rise of affluent consumers seeking luxury experiences, brands adept at luxury gift packaging can use fashion co-branding of everyday items to create unique products for consumers. ## What the Experiential Gifting trend means for industry ### For Retail Fashion Innovative fashion collaborations present opportunities for luxury brand co-branding and crossover appeal within the retail sector. ### For E-commerce As retail sales continue to shift towards e-commerce platforms, companies that specialize in online packaging and e-commerce delivery can cater to experiential gift givers. ### For Sustainable Consumer Goods Companies developing environmentally conscious consumer goods, including innovative and sustainable packaging materials, can capitalize on the growth in consumer interest in sustainable lifestyles. ## Trend signals for Experiential Gifting Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 8%. - Popularity: 53% - Activity: 50% - Freshness: 8% ## Examples of the Experiential Gifting trend 5 featured examples from Jul 10, 2015 to Nov 2, 2016. - [Cobranded Designer Teas](https://www.trendhunter.com/trends/kusmi-tea): These Kusmi Tea Tins Were Designed by Jean Paul Gaultier (Category: Lifestyle) Implication: The fashion industry can explore collaborations with tea brands to create unique products and expand their brand presence. - [Wine Advent Calendars](https://www.trendhunter.com/trends/wine-calendar): New District's Wine Calendar is a Flavorful Christmas Countdown (Category: Lifestyle) Implication: Retailers can tap into the growing demand for adult advent calendars by offering a variety of themed options, including alcohol-themed calendars. - [Black-Tie Beauty Boxes](https://www.trendhunter.com/trends/black-tie-box-set): Glossier's 'Black Tie Box Set' is Dressed Up for the Holiday Season (Category: Fashion) Implication: The beauty industry can leverage the demand for exclusive holiday collections and premium packaging to offer customers a curated and hassle-free gifting experience. - [Book-Shaped Jewelry Boxes](https://www.trendhunter.com/trends/secret-jewelry-box): This Secret Jewelry Box is Able to Store and Hide Precious Accessories (Category: Fashion) Implication: The home organization and storage industry can leverage book-shaped storage solutions to cater to customers seeking creative and compact storage options. - [Plantable Wrapping Paper](https://www.trendhunter.com/trends/gift-wrap-paper): The Blooming Plantables Biodegradable Gift Wrap Paper is Lined with Seeds (Category: Eco) Implication: The stationery and gift wrap industry can capitalize on the trend of eco-friendly gift wrapping by designing and producing biodegradable gift wrapping paper embedded with seeds or… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Art & Design - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Branded Luxury Residential Spaces](https://www.trendhunter.com/trends/branded-luxury-residential-spaces) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Art & Design](https://www.trendhunter.com/artdesign)