# Experiential Flavoring Moving beyond mere taste, consumers turn to interactive flavor enhancements. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 3, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-flavoring ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Experiential Flavoring trend? **Experiential Flavoring:** Moving beyond the allure of exotic flavoring, brands are turning to flavor enhancements that tantalize both taste buds and provide sensory experiences. Using things like flavored straws and powders to encourage user participation, brands are seeking to not only heighten engagement, but make the process of enhancing flavors more customized to consumer tastes. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 7, 2014 to Oct 27, 2015 - Published: Mar 3, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Flavoring trend ### Sensory Experiences Brands are turning to flavor enhancements that provide sensory experiences to heighten engagement. ### Customized Flavoring Brands are seeking to make the process of enhancing flavors more customized to consumer tastes. ### Space-Saving Solutions Innovations that offer space-saving flavoring gadgets not only simplify the process of tailoring a drink to one's liking but also allow consumers to enjoy multiple flavored water experiences with a single purchase. ## What the Experiential Flavoring trend means for industry ### For Food and Beverage Industry Food and beverage companies can innovate by providing customized sensory experiences and adopting space-saving solutions to enhance consumer engagement. ### For Hospitality Industry Businesses in the hospitality industry can offer unique and customized sensory experiences by enhancing drinks with flavored straws, powders, and infusers. ### For Consumer Goods Industry Consumer goods companies can tap into the trend of customized flavoring by offering consumers easy-to-use and space-saving solutions for enhancing their drinks with exotic and berry flavors. ## Trend signals for Experiential Flavoring Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 8%. - Popularity: 63% - Activity: 64% - Freshness: 8% ## Examples of the Experiential Flavoring trend 5 featured examples from Sep 7, 2014 to Oct 27, 2015. - [Water-Flavoring Bottles](https://www.trendhunter.com/trends/flavored-water-bottle): The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors (Category: Lifestyle) Implication: Companies in the beverage industry can explore incorporating flavored water products with the use of natural fruit essences in their portfolio. - [Water-Flavoring Caps](https://www.trendhunter.com/trends/water-flavoring): BottlePORT's Bottle Caps Enhance Water with Exotic and Berry Flavors (Category: Lifestyle) Implication: As the demand for customizable drink options grows, there is a big opportunity for the beverage industry to capitalize on this trend by developing and marketing innovative product… - [Beer-Flavoring Powders](https://www.trendhunter.com/trends/beer-flavor): Ajigen's Powdered Packets Let You Customize a Beer Flavor (Category: Lifestyle) Implication: Craft beer companies can explore the use of beer-flavoring powders to offer customers a wider range of customizable and unique beer options. - [Spinning Alcohol Infusers](https://www.trendhunter.com/trends/incanter): Sempli's Incanter Helps You Add Flavor to Spirits at Home (Category: Art & Design) Implication: Sempli's Incanter is a new addition to the innovative and growing market of kitchen gadgets. - [Flavored Drinking Straws](https://www.trendhunter.com/trends/tubulars): Tubulars' Straws Infuse Plain Milk with Tasty Flavors (Category: Life-Stages) Implication: Beverage companies can explore the market for flavor-infusing straws to meet the demand of consumers seeking convenient and customizable beverage options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)