# Experiential Entertaining Consumers opt for experiential forms of DIY education. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-entertaining ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Experiential Entertaining trend? **Experiential Entertaining:** Food and beverage education is a rising area of interest for consumers who appreciate, and want to recreate, artisanal goods at home for entertainment purposes. Instead of relying on traditional recipes and cookbooks, consumers are turning to experiential forms of education, such as video tutorials, to make the process more fun. This shift suggests that activity-based lessons intrigue consumers into learning more. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 3 to Oct 28, 2015 - Published: Oct 29, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Experiential Entertaining trend 5 featured examples from Jul 3 to Oct 28, 2015. - [Video Cocktail Tutorial Sites](https://www.trendhunter.com/trends/tipsy-bartender): The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create a meal-kit service that includes cocktail ingredients and step-by-step video tutorials, providing convenience and inspiration for home ba… - [Collaborative Recipe Apps](https://www.trendhunter.com/trends/chefd): The Chef'd Online Meal Store Teams with an App-Connected Recipe Guide (Category: Lifestyle) Implication: Businesses that specialize in food delivery can partner with recipe apps for a wider range of services. - [Cocktail-Inspired Card Decks](https://www.trendhunter.com/trends/classic-cocktails): These Playing Cards Feature Instructions for Making Classic Cocktails (Category: Lifestyle) Implication: Hotels, bars, and restaurants can use these playing cards to educate both employees and patrons about cocktail recipes. - [Romantic Dinner Kits](https://www.trendhunter.com/trends/romantic-dinner-for-two): Style & Entertaining's Kit Supplies a Romantic Dinner for Two (Category: Lifestyle) Implication: Meal delivery services could create and offer all-in-one romantic dinner kits as a premium add-on service for special occasions. - [Supermodel Cooking Classes](https://www.trendhunter.com/trends/how-its-dunn): Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special (Category: Pop Culture) Implication: Fashion and beauty brands can collaborate with celebrity influencers to create content around their passions, attracting new customers in the process. **Workshop question:** How can your brand employ the interactive and engaging nature of tutorials? ## Themes within the Experiential Entertaining trend ### Experiential Education Consumers prefer experiential forms of education, such as video tutorials, to create artisanal goods at home for entertainment purposes. ### DIY Entertaining Consumers are favoring creating entertainment experiences at home with DIY kits and instructional playing cards, rather than dining out. ### Collaborative Recipe Apps Consumers are using recipe apps that have integrated with online meal stores to simplify the task of finding recipes and purchasing ingredients online. ## What the Experiential Entertaining trend means for industry ### For Food & Beverage Education Businesses can innovate by creating experiential education platforms or video tutorials that teach consumers creative ways to cook and entertain. ### For Gourmet Meal Kits Businesses can introduce DIY gourmet meal kits and instructional playing cards to allow consumers create restaurant quality meals at home. ### For Recipe App Integration Businesses can focus on the integration of recipe apps and online meal stores to offer consumers a seamless experience to purchase ingredients and have them shipped directly to their homes. ## Trend signals for Experiential Entertaining Trend score 4.7 out of 10, from popularity 76%, activity 58%, freshness 8%. - Popularity: 76% - Activity: 58% - Freshness: 8% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)