# Experiential Education Beverage education takes on a gamified format to entice consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-education ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Experiential Education trend? **Experiential Education:** Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 15, 2015 to Jan 26, 2016 - Published: Nov 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Experiential Education trend ### Gamification Brands are gamifying beverage education to create a more immersive experience for consumers. ### Interactive Learning Interactive books and comic books offer a fresh and accessible take on traditional education about beer and spirits. ### Social Events Boozy events and competitions provide a space for consumers to interact with each other and learn more about beverages. ## What the Experiential Education trend means for industry ### For Hospitality Hotels, restaurants and bars can create unique and interactive drink pairing events to engage patrons. ### For Alcohol Brands Alcohol brands can create unique educational tools such as books to educate consumers and build brand affinity. ### For Technology By incorporating technology into the beverage industry, companies can create new and immersive experiences to attract customers. ## Workshop question How can gamification be leveraged by your brand to increase consumer education around your offering? ## Trend signals for Experiential Education Trend score 3.4 out of 10, from popularity 52%, activity 42%, freshness 8%. - Popularity: 52% - Activity: 42% - Freshness: 8% ## Examples of the Experiential Education trend 5 featured examples from Sep 15, 2015 to Jan 26, 2016. - [Boozy Puzzle Solving Events](https://www.trendhunter.com/trends/puzzle-solving): This Monthly Event Combines Brain Teasers and Craft Beer (Category: Marketing) Implication: Opportunity for entertainment companies to create immersive puzzle solving experiences for customers. - [Interactive Whiskey-Scented Books](https://www.trendhunter.com/trends/scented-books): This Scratch and Sniff Book is a Guide to Liquor Through Smell (Category: Lifestyle) Implication: Publishers can explore the creation of interactive books that incorporate scent to attract readers and enhance engagement. - [Interactive Wine Tables](https://www.trendhunter.com/trends/wine-experiences): Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology (Category: Marketing) Implication: The use of interactive wine experiences and 3D-printed wine glasses in wine tastings and wineries. - [Beer-Based Comic Books](https://www.trendhunter.com/trends/history-of-beer): This Comic Book is Packed with Information About the History of Beer (Category: Marketing) Implication: Breweries creating educational and engaging material for consumers. - [Boozy Beverage Pairing Competitions](https://www.trendhunter.com/trends/beer-and-wine-pairings): This Event Examines the Differences in Beer and Wine Pairings (Category: Marketing) Implication: Opportunity for restaurants, bars, and tasting events to offer unique beverage pairing experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)