# Experiential Eating Consumers search for themed dining experience to satiate a need for adventure. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 11, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-eating ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Experiential Eating trend? **Experiential Eating:** Experiential dining is on the rise as consumers' appetite for adventure increases. Restaurants, bars and cafes that cater to this thrill-seeking behavior are turning to immersive spaces to really drive the theme home, suggesting that consumers are responding to more extreme forms of design and decor. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 30, 2014 to May 28, 2015 - Published: May 11, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Experiential Eating trend ### Experiential Dining As consumers' appetite for adventure increases, restaurants are turning to immersive spaces to really drive the theme home. ### Sustainable Design Sustainable, eco-friendly decor is becoming a key feature for restaurants and bars. ### Multisensory Dining Experiences Restaurants are incorporating innovative auditory and visually augmentative techniques to elevate the dining experience. ## What the Experiential Eating trend means for industry ### For Hospitality Industry Hotels, bars and restaurants utilize immersive design to offer unforgettable guest experiences. ### For Event Planning Industry The rising demand for themed dining experiences presents opportunities for event planning companies to deliver unique culinary experiences. ### For Architecture & Design Industry Restaurants are collaborating with architects and designers to create awe-inspiring spaces that take experiential dining to the next level. ## Workshop question In what ways can you nichefy your offerings to have greater appeal to your specific target demographic? ## Trend signals for Experiential Eating Trend score 4.5 out of 10, from popularity 62%, activity 64%, freshness 8%. - Popularity: 62% - Activity: 64% - Freshness: 8% ## Examples of the Experiential Eating trend 5 featured examples from Apr 30, 2014 to May 28, 2015. - [Camping-Themed Restaurants](https://www.trendhunter.com/trends/airstream-kitchen): 48 Urban Garden in Athens Features a Refurbished Airstream Kitchen (Category: Art & Design) Implication: The hospitality industry can attract nature enthusiasts by creating camping-themed restaurants, offering unique dining experiences. - [Converted Prison Restaurants](https://www.trendhunter.com/trends/prison-restaurant): China's Latest Experiential Dining Fad Involves Shackles and a Cell (Category: Lifestyle) Implication: The hospitality industry can explore innovative concepts like converted prison restaurants to attract customers seeking novel dining experiences. - [Decaying Restaurant Decor](https://www.trendhunter.com/trends/restaurant-decor-1): Kengo Kuma's Tetchan Eatery is Crafted From Recycled Cords and Cables (Category: Art & Design) Implication: Architects can leverage sustainable design and experiential decor trends to create innovative and eco-friendly buildings and spaces. - [Multisensory Dining Experiments](https://www.trendhunter.com/trends/sony-multiroom-audio): The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare (Category: Lifestyle) Implication: Opportunity to create unique dining experiences that can attract customers and create brand loyalty. - [Multi-Sensory Dining Experiences](https://www.trendhunter.com/trends/sublimotion): Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000 (Category: Lifestyle) Implication: The hospitality industry has the opportunity to disrupt traditional dining experiences with innovative lighting and projection mapping technologies. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)