# Experiential Dessert Dessert brands host events that emphasize product experience. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 22, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-dessert ## Key Figures - Trend score: 5.6/10 - Evidence articles: 7 ## What is the Experiential Dessert trend? **Experiential Dessert:** Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 19, 2014 to Jul 8, 2016 - Published: Jun 22, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Experiential Dessert trend 7 featured examples from Mar 19, 2014 to Jul 8, 2016. - [Customizable Ice Cream](https://www.trendhunter.com/trends/magnum-ice-cream): This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge (Category: Lifestyle) Implication: The food and beverage industry can explore the concept of customizable ice cream to enhance customer satisfaction and engagement. - [Ice Cream Bar Pop-Ups](https://www.trendhunter.com/trends/pleasure-store): Magnum's London Pleasure Store Lets You Customize Your Own Dessert (Category: Marketing) Implication: The food and beverage industry can benefit from incorporating customizable dessert bars and incorporating unique ingredients to create a differentiated dining experience. - [Ice Cream Parlor Pop-Ups](https://www.trendhunter.com/trends/ice-cream-tasting): Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne (Category: Marketing) Implication: Incorporating unique dining experiences and tastings to enhance customer engagement and loyalty. - [Glass-Encased Pastry Displays](https://www.trendhunter.com/trends/nadege-patisserie): NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases (Category: Art & Design) Implication: Bakeries can incorporate glass-encased pastry displays to enhance the visual appeal of their products and create a unique brand experience. - [Couture Pastry Shops](https://www.trendhunter.com/trends/prada-pastries): Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries (Category: Luxury) Implication: The collaboration between Prada and Pasticceria Marchesi Pastry Shop highlights the potential for fashion brands to enter the food industry and offer unique experiences to consume… - [Experimental Dessert Pop-Ups](https://www.trendhunter.com/trends/drawing-room): The Drawing Room is a Bakery and Bar that Roams New York City (Category: Lifestyle) Implication: The food and beverage industry has been disrupted by the rise of experiential marketing and mobile dining, as consumers seek out unique and memorable culinary experiences. - [Interactive Factory Exhibits](https://www.trendhunter.com/trends/interactive-factory): Nestlé Invites Consumers to Visit a Responsive Snack Space (Category: Marketing) Implication: Food and beverage companies can leverage interactive factory exhibits to engage consumers and showcase their manufacturing processes. **Workshop question:** How can you present your offerings in a completely new light by exploring branding trends within adjacent industries? ## Themes within the Experiential Dessert trend ### Experiential Marketing Brands host immersive experiences that encourage experimentation and customization to create unique marketing opportunities. ### Customization Initiatives offer customized and unique options that resonate with consumers both in-store and at pop-ups. ### Interactive Exhibits Museums, factories, and food shops offer a transparent relationship between consumers and companies by allowing consumers to see the process behind creating their favorite products. ## What the Experiential Dessert trend means for industry ### For Food & Beverage Creating interactive and customizable experiences for foodies looking for a unique culinary experience. ### For Retail & Marketing Appealing to customers with experiential opportunities that go beyond traditional retail methods. ### For Architecture & Design Creating innovative designs that showcase products in creative ways through the use of transparent display cases and unique pop-up installations. ## Trend signals for Experiential Dessert Trend score 5.6 out of 10, from popularity 80%, activity 80%, freshness 8%. - Popularity: 80% - Activity: 80% - Freshness: 8% ## Recent trend clusters - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Routine Indulgence](https://www.trendhunter.com/protrends/holiday-breakfast-flavors) (Lifestyle) - [Intentional Retreats](https://www.trendhunter.com/protrends/emotion-based-travel) (World) - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Prebiotic Soda Cans](https://www.trendhunter.com/trends/prebiotic-soda-cans) All articles: [Marketing](https://www.trendhunter.com/marketing)