# Experiential Delivery Seeking to enhance experiences, brands integrate unexpected delivery formats. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 13, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-delivery ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Experiential Delivery trend? **Experiential Delivery:** Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 28, 2015 to Mar 24, 2017 - Published: May 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Experiential Delivery trend ### Delivery Drones Brands are now using delivery drones to offer customers a unique and innovative experience that traditional shipping methods can't match. ### Digitally Connected Services Consumers are now more tech-savvy than ever before, and brands are recognizing that they need to adapt and offer digitally-connected products and services that meet their needs. ### Personalized Promotions Brands are using creatively personalized promotions to engage consumers and turn their marketing into something that feels like a compelling experience. ## What the Experiential Delivery trend means for industry ### For Food and Beverage The food and beverage industry is finding new ways to leverage technological advancements to offer better delivery services and innovative marketing techniques to their customers. ### For Logistics The logistics industry is seeing a lot of disruption from technological advancements as customers' expectations for speedy and personalized delivery options continue to rise. ### For Retail Brands in the retail industry are now using drones and other innovative technologies to offer customers a more personalized and unique shopping experience both online and offline. ## Trend signals for Experiential Delivery Trend score 4.8 out of 10, from popularity 80%, activity 56%, freshness 8%. - Popularity: 80% - Activity: 56% - Freshness: 8% ## Examples of the Experiential Delivery trend 7 featured examples from Jun 28, 2015 to Mar 24, 2017. - [Food Delivery Robots](https://www.trendhunter.com/trends/robot-delivery): DoorDash is Partnering with Starship Technologies to Offer Robot Delivery (Category: Tech) Implication: The restaurant delivery industry can benefit from the use of robots to make deliveries more efficient. - [Takeout Meal Delivery Drones](https://www.trendhunter.com/trends/takeaway-meal): Just Eat Delivered an Inaugural Takeaway Meal in Greenwich (Category: Tech) Implication: The food delivery industry can leverage drone and robot technology to improve speed and efficiency in delivering meals to customers. - [Pizza-Ordering Tattoos](https://www.trendhunter.com/trends/pizzaordering-tattoo): Pizza Hut UK is Offering Digitally Connected Delivery Tattoos (Category: Tech) Implication: Use of connected tattoos to place orders could revolutionize the fast food industry, leading to more personalized ordering and quicker service times. - [One-Cent Pizza Promotions](https://www.trendhunter.com/trends/inexpensive-pizza): JustEat Offered Inexpensive Pizzas, but Only to Those Named Mary (Category: Marketing) Implication: Disruptive innovation opportunity in the food delivery industry to experiment with personalized promotions and generate interest among customers through unique initiatives. - [Burrito Delivery Drones](https://www.trendhunter.com/trends/chipotle-delivery-drones): Virginia Tech's Campus Will Have Chipotle Delivery Drones This Year (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the use of delivery drones to revolutionize the food delivery industry, making it faster and more convenient. - [Beer-Delivering Drones](https://www.trendhunter.com/trends/bumblebee-drones): This Marketing Scheme Used Bumblebee Drones to Deliver Honey Beer (Category: Lifestyle) Implication: The E-commerce industry can benefit from drone delivery, revolutionizing the way products are delivered to customers and improving logistics operations. - [Frozen Yogurt Drone Deliveries](https://www.trendhunter.com/trends/drone-delivery-service): Orange Leaf Frozen Yogurt is Testing a Drone Delivery Service (Category: Tech) Implication: The food delivery industry can explore the use of drones to enhance their delivery services and improve customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)