# Experiential Cinema Movie theaters adopt unexpected sources of entertainment to engage viewers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 9, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-cinema ## Key Figures - Trend score: 4.4/10 - Evidence articles: 7 ## What is the Experiential Cinema trend? **Experiential Cinema:** Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 25, 2015 to Apr 19, 2017 - Published: Jul 9, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Experiential Cinema trend ### Experiential Cinema Cinemas are looking to add sources of entertainment beyond simple movie projection to transform the traditional movie-going experience from something passive to something more engaging. ### Multi-Sensory Cinema Seating Cineplex's 4DX enhances movies with snow, scents, vibrations and more using technology to offer experiences that can't be had from an ordinary living room. ### Virtual Reality Movie Theaters Virtual reality cinemas provide movie-goers with an immersive experience that can transport them to different locations and could be the next major area of entertainment VR will function in. ## What the Experiential Cinema trend means for industry ### For Entertainment Industry The entertainment industry has to keep innovating its offering to provide a new immersive and shared experience to a tech-savvy and demanding audience. ### For Technology Industry The technology industry has a leading role to develop multi-sensory and augmented reality experiences and platforms to meet the expectations of viewers who are looking for new and more engaging entertainment forms. ### For Hospitality Industry The hospitality industry should look to integrate different entertainment segments into their business to attract new customers and differentiate themselves from competitors. ## Workshop question What is the least engaging, most tedious part of your customer's interaction with your brand? How could you increase engagement here? ## Trend signals for Experiential Cinema Trend score 4.4 out of 10, from popularity 69%, activity 54%, freshness 8%. - Popularity: 69% - Activity: 54% - Freshness: 8% ## Examples of the Experiential Cinema trend 7 featured examples from Apr 25, 2015 to Apr 19, 2017. - [Playroom-Inspired Cinemas](https://www.trendhunter.com/trends/movie-theater-for-kids): Cinépolis' Movie Theater for Kids Boasts Playground Equipment (Category: Life-Stages) Implication: Innovating within the entertainment industry by incorporating playroom-inspired cinemas can attract new customers and generate revenue. - [VR Movie Theaters](https://www.trendhunter.com/trends/virtual-reality-cinema): The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience (Category: Pop Culture) Implication: Virtual reality cinemas offer disruptive innovation opportunities within the entertainment industry by revolutionizing movie-watching experiences. - [Action-Tracking Stadium Seating](https://www.trendhunter.com/trends/samsung-slider): The Samsung 'Slider' Enhances Stadium Events with Moveable Seats (Category: Lifestyle) Implication: The Slider seating system presents an innovative opportunity to revolutionize the spectator experience in sports stadiums. - [Multi-Sensory Cinemas](https://www.trendhunter.com/trends/the-feelies): 'The Feelies' Transforms Film Experiences with Virtual Reality (Category: Tech) Implication: VR cinemas and interactive storytelling can become innovative disruptions to the traditional movie theater industry. - [Interactive Social Cinemas](https://www.trendhunter.com/trends/theater-media-movies): Cinex Lets You Tweet Live on the Big Screen While Watching a Movie (Category: Tech) Implication: Movie theaters can leverage interactive movie watching to differentiate themselves from streaming services and provide unique experiences to attract customers. - [Multi-Sensory Cinema Seating](https://www.trendhunter.com/trends/cinema-seating): Cineplex's 4DX Enhances Movies with Snow, Scents, Vibrations and More (Category: Pop Culture) Implication: Opportunity for entertainment companies to revolutionize the cinema experience with multi-sensory technologies. - [Adoptive Cat Cinemas](https://www.trendhunter.com/trends/cat-cinema): Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend (Category: Lifestyle) Implication: Introduction of cat cinemas offers an opportunity to create a new form of entertainment. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)