# Experiential Campus Potential students are recruited with interactive campus tours. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Aug 10, 2016 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-campus ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Experiential Campus trend? **Experiential Campus:** Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 1, 2015 to Aug 16, 2016 - Published: Aug 10, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Experiential Campus trend ### Experiential Campus Tours Colleges are using high-tech, experiential and interactive campus visits to attract next-generation students, creating memorable first impressions through virtual reality and sensory immersion. ### Immersive Online Tours Institutions like Princeton are offering immersive online campus tours, giving potential students the option to experience the university campus in a way that could actually be more comprehensive than in-person tours. ### Gamified Campus Tours Post-secondary institutions like Washington State University (WSU) are using gamified tactics to connect with a new generation of students, engaging prospective students through Pokémon GO-integrated tours. ## What the Experiential Campus trend means for industry ### For Education Educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle to attract next-generation students. ### For Virtual Reality The use of virtual reality in campus tours can create a unique and immersive experience that could be a disruptive innovation opportunity for the virtual reality industry. ### For Tourism Institutions offering virtual reality and gamified campus tours could lead to opportunities in the tourism industry, as these tours become a more popular way for prospective students to experience campuses remotely. ## Workshop question In what way can your brand utilize technology to offer experiential demonstrations? ## Trend signals for Experiential Campus Trend score 2.4 out of 10, from popularity 38%, activity 26%, freshness 8%. - Popularity: 38% - Activity: 26% - Freshness: 8% ## Examples of the Experiential Campus trend 4 featured examples from Sep 1, 2015 to Aug 16, 2016. - [Immersive Online Campus Tours](https://www.trendhunter.com/trends/online-campus-tour): Princeton Offers Online Tours for People Who Cannot Attend In Person (Category: Tech) Implication: The education industry can leverage immersive online campus tours to attract and engage potential students, offering them a unique and convenient way to explore campuses remotely. - [Gamified Campus Tours](https://www.trendhunter.com/trends/incorporated-pokmon-go): This University Incorporated Pokémon GO into Its Campus Tours (Category: Tech) Implication: Post-secondary institutions can adopt digital strategies like gamified tours to engage with prospective students in more relevant ways. - [Virtual Reality Campus Tours](https://www.trendhunter.com/trends/virtual-reality-tour): This University Engrosses Visitors with a Flying Virtual Reality Tour (Category: Tech) Implication: Disruptive innovation opportunity: Implement virtual reality campus tours in universities and schools to attract prospective students and showcase innovation in education. - [Historic University Tour Apps](https://www.trendhunter.com/trends/mobile-tour): Harvard University's Mobile Tour App Offers Historical Information (Category: Tech) Implication: Implementing interactive tour apps with historical context can enhance the visitor experience and attract more tourists. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)