# Commute Nutrition Brands engage consumers with breakfast activations on-the-go. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 31, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-breakfast ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Commute Nutrition trend? **Commute Nutrition:** As consumers look for convenient breakfast solutions that are also nutritious, many brands are choosing to host immersive activations that include tastings and provide a chance to interact with individuals. Often intercepting consumers already in the midst of their busy morning routines, such well-timed brand activations serve to align a product with convenience and health, helping consumers imagine it as a normal part of their commute. In addition to showcasing the desire to balance health and convenience, this shift highlights the need for brands to move away from omni-channel presence to offer something more curated and meaningful. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 15, 2015 to Jun 27, 2017 - Published: Mar 31, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Commute Nutrition trend ### Convenience Breakfast Activations Brands are hosting immersive activations that include tastings and provide a chance to interact with individuals, which serve to align products with convenience and health. ### Experiential Breakfast Pop-Ups Breakfast brands are carrying out experiential tours offering passersby the chance to try some their signature dishes, and these pop-ups are situated outside supermarkets and at the beach, among other busy locations. ### Breakfast Vending Machines Marketing campaigns have included fun pop-up breakfast stations with vending machines, which are filled with robots and humans who prepare customized oatmeal choices for people. ## What the Commute Nutrition trend means for industry ### For Food and Beverage Industry Breakfast pop-ups, drive-thrus, and vending machines demonstrate opportunities for new menu items and innovations, as well as creative marketing strategies. ### For Technology Industry Breakfast vending machines and robots display the possibilities of technology to improve food service and efficiency, as well as providing customized user experiences and tracking user data. ### For Tourism and Hospitality Industry Experiential breakfast pop-ups and activations are a unique way to entice consumers while they are on vacation, aligning food experiences with local and seasonal products and creating opportunities for social media engagement. ## Workshop question If you were to launch a pop-up series, what products or services would you feature? How would you engage consumers at the pop-up? ## Trend signals for Commute Nutrition Trend score 4.5 out of 10, from popularity 71%, activity 57%, freshness 8%. - Popularity: 71% - Activity: 57% - Freshness: 8% ## Examples of the Commute Nutrition trend 6 featured examples from Jul 15, 2015 to Jun 27, 2017. - [Experiential Breakfast Pop-Ups](https://www.trendhunter.com/trends/dorset): Dorset Cereals Brand Launched a Breakfast Lodge Activation (Category: Lifestyle) Implication: The food and beverage industry can create opportunities for experiential events and marketing campaigns where customers can sample and purchase food products in unique ways and lo… - [Cinnamon Cereal Drive-Thrus](https://www.trendhunter.com/trends/cinnamon-toast-crunch-popup): This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel (Category: Marketing) Implication: The food and beverage industry can leverage cereal-themed pop-ups to attract customers and create memorable experiences. - [Nut Spread Cafes](https://www.trendhunter.com/trends/the-nutella-cafe): The Nutella Cafe is Soon Opening Its Doors in Chicago (Category: Business) Implication: As the popularity of Nutella Cafe shows, there is demand for new and innovative food and beverage concepts that cater to people's love for unique and indulgent experiences. - [Mix-and-Match Cereal Tastings](https://www.trendhunter.com/trends/nestle-cereals): Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk (Category: Marketing) Implication: Food and beverage companies can implement mix-and-match samplings to increase product awareness and customer loyalty. - [Breakfast Vending Machines](https://www.trendhunter.com/trends/popup-breakfast): Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals (Category: Marketing) Implication: The food and beverage industry can take advantage of breakfast vending machines to offer quick and convenient breakfast options for consumers on-the-go. - [Low-Calorie Breakfast Pop-Ups](https://www.trendhunter.com/trends/spoon-cafe): Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories (Category: Lifestyle) Implication: Appliance brands can take advantage of the growing trend towards healthy cooking by promoting products that facilitate greaseless cooking. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)