# Experiential Beverage Extravagantly topped iced beverages provide a hybridized dessert experience. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 4, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-beverage ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Experiential Beverage trend? **Experiential Beverage:** Satisfying the desire for both Instagram-worthy treats and over-the-top iced beverage experiences, fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components. This progression highlights that in addition to cheat day culture, consumers are willing to experiment with hyper-indulgent desserts based on the relationship between such experiences and social facilitation. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 6 to Jun 3, 2017 - Published: Jun 4, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Experiential Beverage trend ### Hyper-indulgent Desserts Fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components. ### Novel Texture Combinations The KFC Japan Krushers Aloe & Muscat drink consists of a variety of ingredients to produce a truly unique beverage experience. ### Unlikely Beverage Combinations Reguistea offers cheese-topped teas, a beverage with an unusual flavor that is immensely popular in Asian countries. ## What the Experiential Beverage trend means for industry ### For Food and Beverage Industry There are immense opportunities to create hyper-indulgent desserts and novel texture combinations for drinks in the food and beverage industry. ### For Social Media Industry The link between extravagant and Instagram-worthy treats, and social facilitation presents huge marketing opportunities for social media influencers and marketing agencies. ### For Hospitality Industry Hotels and cafes should consider incorporating innovative ingredients and techniques in their drinks to provide unique experiences for customers in the hospitality industry. ## Workshop question What relationship does your product have with the concept of indulgence? Could you better utilize this? ## Trend signals for Experiential Beverage Trend score 2.9 out of 10, from popularity 39%, activity 40%, freshness 8%. - Popularity: 39% - Activity: 40% - Freshness: 8% ## Examples of the Experiential Beverage trend 5 featured examples from Apr 6 to Jun 3, 2017. - [Cheese-Topped Teas](https://www.trendhunter.com/trends/reguistea): Reguistea Offers Beverages Made With Unlikely Ingredients (Category: Marketing) Implication: Incorporating cheese and other unexpected ingredients in traditional beverages can create an opportunity to innovate within the beverage industry. - [Patriotic Coffee Creations](https://www.trendhunter.com/trends/american-cherry-pie-frappuccino): Starbuck's American Cherry Pie Frappuccino is Only Available in Japan (Category: Lifestyle) Implication: The American Cherry Pie Frappuccino exemplifies the potential for the food and beverage industry to continuously innovate and create new taste experiences that entice consumers an… - [Donut-Topped Milkshakes](https://www.trendhunter.com/trends/donut-topped-milkshake): This Peace Collective Drink Celebrates National Donut Day (Category: Lifestyle) Implication: Innovate and experiment with creative ingredients, flavors, and presentations to create unique dining experiences and capture consumer attention. - [Cake-Topped Blended Drinks](https://www.trendhunter.com/trends/chocolate-cake-top-frappuccino): The Chocolate Cake Top Frappuccino is Available Only at Starbucks Japan (Category: Lifestyle) Implication: Starbucks' release of the Chocolate Cake Top Frappuccino represents an opportunity for companies in the beverage industry to offer unique and exciting blended drink options that a… - [Crumble-Topped Yogurt Drinks](https://www.trendhunter.com/trends/sweet-drink): The KFC Japan Krushers Aloe & Muscat is a Sweet Drink with Texture (Category: Lifestyle) Implication: Opportunity for beverage companies to experiment with new flavor combinations and textures. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)